Boomm recently received two marketing awards for our work in public relations and design. Three of our projects—website design and a recruitment process outsourcing “explainer video” for PeopleScout, and corporate image advertisements for OSI Group—received Certificates of Excellence from Graphic Design USA’s American Graphic Design Awards. The PeopleScout website and video were designed to improve the company’s brand profile and increase customer understanding of RPO, while the OSI advertisements were aimed at enhancing its corporate image. GDUSA looks for the best design projects from a wide range of fields. Boomm also received a 2014 Tower Award from the Chicago chapter of the Business Marketing Association, which honors the best B2B marketing
When you first join a social network like Twitter, it can be daunting. The many options for customization can be confusing and the ins and outs of interaction unfamiliar. Even if you’ve had a Twitter account for a while, you may have missed some important aspects of using it. This is especially true for B2B Twitter accounts. Which parts of Twitter are truly useful for B2B companies, and which are primarily for individuals interacting with their friends? If you’re new to Twitter, or you’re unsure if your account is optimized for B2B usage, here’s a handy checklist to help you make the most of Twitter: Creating your profile When you create your B2B
In the busy marketing world, acronyms are a way to save time…but they can really pile up and get confusing. Ever catch yourself saying an acronym without really knowing what it means? Ever wonder what you would sound like to someone who’s never heard a B2B acronym before? In Boomm’s latest InFAUXgraphic, we offer you a guide to some of the most common acronyms in the marketing industry.