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July 2015

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Last week, we looked at the three types of digital media: paid, earned and owned media. Here’s a quick refresher on each of these three types: Each of these types of media has advantages and disadvantages on their own, which is why a solid digital media strategy should use all three. Here’s how to make paid, earned and owned media work together: Start with owned media and build a strong brand identity. Owned media is the bedrock of a digital media strategy. Without a strong presence and identity in the spaces you own, it’s hard to convince audiences in other spaces to pay attention to you. Make it a priority to create

In the fast-expanding field of digital media, content is king. Companies are working hard to produce new content that will reach a wide audience and capture new customers. However, not all content is created equal, and not every type of media is suited for a marketing strategy. In this two-part blog series, we’ll explore the three main types of digital media, what they are, and how to use them to your advantage. This post will give an overview of the three types of digital media. Paid Media. Paid media is what most people think of when they think of advertising. It’s the most traditional of the three types of digital media—you

Twitter is what you make of it. It can be a great place to interact with others in your industry and a consistent source of leads and news—or it can be a confusing mess of irrelevant information and spam. Having a good B2B Twitter strategy in place will help you make the most of your social media experience. There are two parts to a good Twitter strategy: maximizing interaction, especially with industry influencers, and minimizing spam. Maximizing Interaction It can be tough to put the “social” in “social media” as a B2B company. So many people are talking, and it’s hard to hear them all, let alone respond. Here are a few