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December 2015

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In a perfect world, every content creator would have the time and space to craft insightful, audience-targeted blog posts every week. But the reality is that time for creating content is limited, and most of us have to come up with business blog ideas on tight deadlines. What can you do when your inspiration is low but you need to write a post quickly? Here are a few places to find business blog ideas: Check out what people are talking about on Twitter or Facebook. A surefire way to create content that will appeal to your audience is to write about something that’s currently on your audience’s minds. If you see

Boomm recently received a W3 Silver Award for our work on a series of B2B videos for National Pasteurized Eggs. The W3s are given by the Academy of Interactive and Visual Arts, a worldwide group of professionals from around the visual arts industries, to recognize outstanding work in digital media. Boomm’s videos for National Pasteurized Eggs were created to show the benefits of using pasteurized shell eggs in various foodservice applications. The videos featured engaging interviews, eye-catching animation, and real recipe demonstrations, all hosted on a video platform for easy viewing. We’re grateful to National Pasteurized Eggs for the opportunity to work on such an exciting project!

Your website is outdated, slow, and glitchy. You’re ready to bring your company up to speed by creating a beautiful, functional site that will engage your customers. So all you have to do is find a digital agency and get that redesign started, right? Not so fast. If you approach your B2B website design without a clear plan and goals in mind, your new website might look shiny, but it won’t help you connect with customers or keep up with your competition. Here are 4 questions to ask yourself to help you determine what you really want out of a new website: How can your website support your marketing strategy? A website

Getting your B2B marketing email into your customers’ inboxes is only half the battle. Once it’s there, you have to convince them that it’s worth their while to open it, read it, and click on your links. Whether they open your email or not usually has a lot to do with your subject line. Here are a few best practices for creating B2B email subject lines that stand out and attract clicks from your customers: Avoid words that trigger spam filters. Many spam filters are triggered by specific words and phrases as well as email frequency and email source. For instance, “Free Ebook!!!” seems like a good, compelling subject line, but

How well do you know inbound marketing? Inbound marketing is a way of attracting individuals to your brand and converting them into customers through content creation, social media, and other strategies that demonstrate relevance to their lives. It’s been increasingly adopted by marketers over more traditional, outbound techniques like cold-calling and paid advertising because of its lower cost and its ability to draw in more qualified prospects. Every year, Hubspot, a leading marketing and sales software platform, surveys thousands of marketers to generate research on the use of inbound marketing. The company’s 2015 “State of Inbound Marketing” report reveals new insights on how marketers around the world are practicing inbound marketing