Filming a video should be simple, right? But if you've ever tried to create a corporate video, you know that there are a lot of ways it can go wrong. In our latest inFAUXgraphic, we've collected five ways to ruin your video completely.
How well do you know inbound marketing? Inbound marketing is a way of attracting individuals to your brand and converting them into customers through content creation, social media, and other strategies that demonstrate relevance to their lives. It’s been increasingly adopted by marketers over more traditional, outbound techniques like cold-calling and paid advertising because of its lower cost and its ability to draw in more qualified prospects. Every year, Hubspot, a leading marketing and sales software platform, surveys thousands of marketers to generate research on the use of inbound marketing. The company’s 2015 “State of Inbound Marketing” report reveals new insights on how marketers around the world are practicing inbound marketing
If you blog or post a lot of content on your B2B website, it can be easy to forget all the steps to good SEO in your haste to keep the content rolling. But without optimizing for SEO, the effectiveness of your content is degraded and the goals of great content become harder to accomplish. This SEO checklist is designed to help you make sure you’ve covered all your bases before your posts go live. Ask yourself these questions as you review your content: Did you choose a focus keyword? This is the foundation of good SEO. If you’ve written great content but haven’t built it around a focus keyword, its