As social media becomes a mainstay for B2B companies, many marketing professionals are learning that social media success in Asian markets requires more than posting English-only updates on sites such as Facebook, Twitter, YouTube and LinkedIn. While these U.S.-based sites
President's Day, observed annually on the third Monday of February, celebrates the birthdays of two of our greatest presidents – Abraham Lincoln (born on February 12) and George Washington (born on February 22). This holiday got our creative team wondering
In recent years, many B2B marketers have come to the sad realization that the effectiveness of marketing tactics such as print ads and trade shows is fading fast. Rather than paying for pricey print ads that their customers will probably