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February 2014

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As social media becomes a mainstay for B2B companies, many marketing professionals are learning that social media success in Asian markets requires more than posting English-only updates on sites such as Facebook, Twitter, YouTube and LinkedIn. While these U.S.-based sites are very popular in many Asian countries, to reach overseas buyers you may also need to post updates in a country’s native language on these sites – or to use additional social networks that are based in Asia. Although Facebook is the most popular social network in most of Asia, an infographic by We Are Social Singapore shows that this is not the case in some key Asian markets. This is

President's Day, observed annually on the third Monday of February, celebrates the birthdays of two of our greatest presidents – Abraham Lincoln (born on February 12) and George Washington (born on February 22). This holiday got our creative team wondering what general George and honest Abe would have had to say if social media was available back in the day. If you’d like to view more Boomm infauxgraphics, please visit us on Facebook.

In recent years, many B2B marketers have come to the sad realization that the effectiveness of marketing tactics such as print ads and trade shows is fading fast. Rather than paying for pricey print ads that their customers will probably never see, many B2B marketers have begun moving their promotions online to generate new sales leads. According to a 2013 study by the Business Marketing Association and Omobono, digital marketing now accounts for 42% of B2B marketing expenditures. But, digital marketing success requires more than an attractive website. You also have to make sure that customers and prospects can find your company online. That’s where search engine optimization (SEO) comes in. If you’re