B-to-B Internet Marketing: How to Create a Great Company Blog
Blogging platforms like WordPress and Blogger have made publishing content on the web easier than ever. Once you have developed a clear understanding of your business’ keywords and optimized your website for
B-to-B Internet Marketing: How to Participate in Social Media Effectively
Social media is generating a lot of buzz right now among marketers and B-to-B Internet marketing practitioners. Marketers who can leverage social media to help distribute business content and increase
B-to-B Internet Marketing: How to Search Engine Optimize Your Website
In last week’s blog post on B-to-B Internet marketing, we explained how to choose appropriate keywords for your company. Now, we’re going to help you increase your website's chances of
B-to-B Internet Marketing: How to Create a Keyword Strategy
With traditional marketing methods becoming more ineffective – and expensive – than ever, savvy B-to-B marketers are placing increasing importance on Internet marketing. However, succeeding in today’s ever-changing online landscape
B2B Inbound Marketing: The Facebook Effect
During the last few years, everyone has thought about how to retool their business for a very different marketing world. Until recently, everyone followed the same formula to make some
How to Analyze Your Business-to-Business Sales Cycle Marketing Strategies
How long is your sales cycle? What does it look like? Has your marketing team used the answers to these questions to realize smarter, more successful outcomes? As business-to-business marketers, we tend
How to Become a Thoroughly Modern Marketer
Everyone has thought about how to retool their business to succeed in today’s brave new marketing world. To become a truly modern marketer, it’s becoming clear that you need to
A Blessed Event for Boomm’s Chief Creative Officer
We’re pleased to announce a very special milestone for Boomm’s Chief Creative Officer Fred Gaede. Last month, Fred was ordained as a Lutheran pastor. He will serve as assistant pastor
B2B Inbound Marketing: The Twitter Effect
With increased attention on delivering bottom-line results, ROI on marketing investments is a major concern for all B2B marketers. If your company is still using outbound techniques to generate leads
How to Generate B-to-B Leads in the Digital Age
When it comes to lead generation, the tools of the trade – and your role in the process – are evolving rapidly in the digital age. You can no longer
B2B Inbound Marketing: The Blogging Effect
Nothing about a B2B marketer’s job is easy these days. Your goals are more difficult than ever – but traditional marketing tools just aren’t getting the job done. The good
Boomm Wins Gold Marcom Award for International Marketing Campaign
We’re excited to announce that Boomm has earned a Gold award in the International Marketing and Promotion category of the 2012 MarCom Awards competition. We received this award for a