How to Develop an Effective B2B Inbound Marketing Process
Looking for new ways to drive traffic to your company’s website? You might want to give inbound marketing a try. Like traditional marketing, inbound marketing increases brand awareness to generate
How to Make the Most of B2B LinkedIn Presence
When it comes to business networking, LinkedIn is the number one social network in the world. That’s why business professionals around the world – and B2B companies like yours – have
How to Create a Great Facebook Timeline for Your Company
With more than 800 million users, Facebook is the most popular social network in the world. While many people use Facebook to connect with friends, family, and colleagues, it’s also
The latest thing in email: responsive design.
A recent blog featured in B2B Magazine online notes that the growth of smart phones and tablets is necessitating a hard look at email design. It predicts that one-size-fits-all layouts--which are actually
Focused on results? Focus on the bottom of the funnel.
At Boomm, we are thinking a lot about a recent BusinessWeek article by marketing guru Seth Godin, called “The unforgiving arithmetic of the funnel.” In it, he says you’re “lucky” if
Fundamentals of B2B Email Marketing
Direct email continues to be a dependable marketing channel to deliver your message to a targeted audience. This week, we're thinking about the unique challenges that B2B marketers face and
Set your tone at the top
This week, we joined our friends at Women's Foodservice Forum for an interesting discussion regarding diversity hiring and promotions in the workplace. The speaker reinforced the concept that a company's "tone
Learn to set actionable campaign goals and better your chances to hit the target.
As an agency partnered with B2B marketers, Boomm is constantly working to deliver successful campaigns to our clients. We're focused on identifying the right metrics and measuring the right outcomes
Evolve your trade show presence with simple technology features.
In foodservice marketing, the National Restaurant Association show is the premiere event where thousands of buyers, vendors and the press descend on one of the busiest trade show floors in the business.
Generating content for inbound marketing: remove the roadblocks.
Marketers across the board are seeing the value of inbound marketing as a way of generating quality sales leads. Are you on board? If so, great! If not, what's preventing
Still searching for the most effective terms to drive B2B traffic?
Marketers know that finding the most relevant terms is key when it comes to search engine optimization and keyword advertising. For B2B marketers, it's especially important to identify keywords that
Pinterest for B2B
You’ve heard of Pinterest. It’s the social media tool that people use to “pin” interesting items to a virtual bulletin board, sharing them with friends and followers. It’s quickly gaining