B2B Inbound Marketing: The Facebook Effect
During the last few years, everyone has thought about how to retool their business for a very different marketing world. Until recently, everyone followed the same formula to make some
How to Analyze Your Business-to-Business Sales Cycle Marketing Strategies
How long is your sales cycle? What does it look like? Has your marketing team used the answers to these questions to realize smarter, more successful outcomes? As business-to-business marketers, we tend
How to Become a Thoroughly Modern Marketer
Everyone has thought about how to retool their business to succeed in today’s brave new marketing world. To become a truly modern marketer, it’s becoming clear that you need to
A Blessed Event for Boomm’s Chief Creative Officer
We’re pleased to announce a very special milestone for Boomm’s Chief Creative Officer Fred Gaede. Last month, Fred was ordained as a Lutheran pastor. He will serve as assistant pastor
B2B Inbound Marketing: The Twitter Effect
With increased attention on delivering bottom-line results, ROI on marketing investments is a major concern for all B2B marketers. If your company is still using outbound techniques to generate leads
How to Generate B-to-B Leads in the Digital Age
When it comes to lead generation, the tools of the trade – and your role in the process – are evolving rapidly in the digital age. You can no longer
B2B Inbound Marketing: The Blogging Effect
Nothing about a B2B marketer’s job is easy these days. Your goals are more difficult than ever – but traditional marketing tools just aren’t getting the job done. The good
Boomm Wins Gold Marcom Award for International Marketing Campaign
We’re excited to announce that Boomm has earned a Gold award in the International Marketing and Promotion category of the 2012 MarCom Awards competition. We received this award for a
Top B2B Marketing Trends for 2013
Is direct mail dead? Should you make a bigger investment in content marketing this year? Will 2013 be the year that Google+ finally goes mainstream? At Boomm, we’re dedicated to helping
How to Use Social Media to Build Your B2B Brand
Looking for ways to build your B2B brand? You might want to pay special attention to your company’s social media efforts. Whether you’re just getting started on LinkedIn or are
Using Active Listening to Enhance B2B Thought Leadership and Brand Messaging
As social media and online content sharing continue to grow in popularity, active listening is becoming an important tool in the B2B marketer’s toolkit. You are probably already monitoring social
Using B2B Content Marketing to Engage Customers and Prospects
In recent years, inbound content marketing has grown in importance as a strategic, results-producing B2B marketing tool, due to accelerated demand for relevant and valuable content during the purchasing cycle. According