B2B Inbound Marketing: The Blogging Effect
Nothing about a B2B marketer’s job is easy these days. Your goals are more difficult than ever – but traditional marketing tools just aren’t getting the job done. The good
Boomm Wins Gold Marcom Award for International Marketing Campaign
We’re excited to announce that Boomm has earned a Gold award in the International Marketing and Promotion category of the 2012 MarCom Awards competition. We received this award for a
Top B2B Marketing Trends for 2013
Is direct mail dead? Should you make a bigger investment in content marketing this year? Will 2013 be the year that Google+ finally goes mainstream? At Boomm, we’re dedicated to helping
How to Use Social Media to Build Your B2B Brand
Looking for ways to build your B2B brand? You might want to pay special attention to your company’s social media efforts. Whether you’re just getting started on LinkedIn or are
Using Active Listening to Enhance B2B Thought Leadership and Brand Messaging
As social media and online content sharing continue to grow in popularity, active listening is becoming an important tool in the B2B marketer’s toolkit. You are probably already monitoring social
Using B2B Content Marketing to Engage Customers and Prospects
In recent years, inbound content marketing has grown in importance as a strategic, results-producing B2B marketing tool, due to accelerated demand for relevant and valuable content during the purchasing cycle. According
B2B Email Marketing: 4 Types of Messages You Should Be Sending
Despite the prominence of social networks, email continues to be a reliable method to deliver your marketing messages – if you use it effectively. Here are four types of emails
Boomm Partners with HubSpot to Provide Advanced B2B Inbound Marketing Platform
We’re pleased to announce a new partnership with the leading inbound marketing platform provider, HubSpot. The newly installed, all-in-one HubSpot platform expands our inbound marketing capabilities and enhances our ability
How to Develop an Effective B2B Inbound Marketing Process
Looking for new ways to drive traffic to your company’s website? You might want to give inbound marketing a try. Like traditional marketing, inbound marketing increases brand awareness to generate
How to Make the Most of B2B LinkedIn Presence
When it comes to business networking, LinkedIn is the number one social network in the world. That’s why business professionals around the world – and B2B companies like yours – have
How to Create a Great Facebook Timeline for Your Company
With more than 800 million users, Facebook is the most popular social network in the world. While many people use Facebook to connect with friends, family, and colleagues, it’s also
The latest thing in email: responsive design.
A recent blog featured in B2B Magazine online notes that the growth of smart phones and tablets is necessitating a hard look at email design. It predicts that one-size-fits-all layouts--which are actually