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May 2013

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During the last few years, everyone has thought about how to retool their business for a very different marketing world. Until recently, everyone followed the same formula to make some marketing noise: Sending out press releases, running full-page ads in the preferred industry bible and attending key industry trade shows. But, customers today are trusting colleagues, not marketers or media. They value conversations, not monologues. They want content, not brand messages. That’s why using B2B inbound marketing techniques – such as blogging and sharing your posts on a Facebook business page – is a much more effective way to reach your prospects. In fact, our partner HubSpot studied data from 4,000