We’re excited to announce that Boomm has earned a Gold award in the International Marketing and Promotion category of the 2012 MarCom Awards competition. We received this award for a geo-targeted digital marketing campaign created for our client, Kelpac Medical.

The MarCom Awards honor outstanding creative achievement by marketing and communications professionals worldwide. Boomm won the Gold award for work that helped open the Ireland and European medical device markets for Kelpac Medical by promoting the company’s new Ireland manufacturing facility.

Boomm designed the campaign to secure sales leads in support of the facility launch. Results exceeded expectations by generating more than 200 inquiries for Kelpac Medical’s sales team. The multichannel international marketing campaign included a dedicated microsite, pay-per-click and digital display advertising, email marketing, PR, social media and SEO components.

The campaign reflects the challenges that many of our clients face in finding effective ways to engage global customers. By geo-targeting specific market slices, we were able to focus results and demonstrate marketing ROI for Kelpac Medical.