Boomm Wins Gold Marcom Award for International Marketing Campaign
We’re excited to announce that Boomm has earned a Gold award in the International Marketing and Promotion category of the 2012 MarCom Awards competition. We received this award for a geo-targeted digital marketing campaign created for our client, Kelpac Medical. The MarCom Awards honor outstanding creative achievement by marketing and communications professionals worldwide. Boomm won the Gold award for work that helped open the Ireland and European medical device markets for Kelpac Medical by promoting the company’s new Ireland manufacturing facility. Boomm designed the campaign to secure sales leads in support of the facility launch. Results exceeded expectations by generating more than 200 inquiries for Kelpac Medical’s sales team. The multichannel international
Top B2B Marketing Trends for 2013
Is direct mail dead? Should you make a bigger investment in content marketing this year? Will 2013 be the year that Google+ finally goes mainstream? At Boomm, we’re dedicated to helping you keep up with the latest B2B marketing trends to help you build your business. That’s why we’ve rounded up predictions for 2013 from a wide-ranging group of top industry thought leaders to help you understand developments that could significantly affect your marketing strategy this year. We definitely agree with many of the predictions, including the increased emphasis on content and digital marketing this year. And we’re happy to see that 2013 may be the year Google+ breaks through. But, we’re