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In the busy marketing world, acronyms are a way to save time…but they can really pile up and get confusing. Ever catch yourself saying an acronym without really knowing what it means? Ever wonder what you would sound like to someone who’s never heard a B2B acronym before? In Boomm’s latest InFAUXgraphic, we offer you a guide to some of the most common acronyms in the marketing industry.  

Everyone knows a meeting is better with food. But not all meeting food is created equal. Is your agency trying to send a subtle (or not-so-subtle) message with the type of sandwiches it selected? Is that box of coffee merely a friendly gesture, or also a hint that the meeting is going to run long? And what does it mean when there’s no food in the meeting at all? Our latest Boomm InFAUXgraphic offers you a starter guide to the hidden meanings behind what your agency is serving you for lunch. Got any stories about memorable meeting snacks? Tell us in the comments! And check out more InFAUXgraphics here.    

Can't seem to remember when your executive team had actually green-lighted that critical marketing initiative? Too many fiscal quarters and late nights at the office ago? We all have horror stories about the B2B marketing campaign that wasn't -- high-urgency, mission-critical programs that, for whatever reason, fail to launch and are shelved like so many brand-imprinted beer koozies in the back of the ad specialties closet. It is in memoriam of lost marketing causes to which we dedicate our latest InFAUXgraphic. Have a story about a back-burnered B2B marketing campaign to share? Do tell! Want to view our InFAUXgraphic gallery? Have at it.