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July 2014

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Can't seem to remember when your executive team had actually green-lighted that critical marketing initiative? Too many fiscal quarters and late nights at the office ago? We all have horror stories about the B2B marketing campaign that wasn't -- high-urgency, mission-critical programs that, for whatever reason, fail to launch and are shelved like so many brand-imprinted beer koozies in the back of the ad specialties closet. It is in memoriam of lost marketing causes to which we dedicate our latest InFAUXgraphic. Have a story about a back-burnered B2B marketing campaign to share? Do tell! Want to view our InFAUXgraphic gallery? Have at it.