2014 Marketing Trends Roundup: Predictions from Top Industry Thought Leaders
It’s that time of the year again! As the New Year begins, many industry groups and publications are peering into their crystal balls to predict what will be hot – and what will not – in the coming year. This is especially true when it comes to marketing and communications. At Boomm, we’re dedicated to keeping up with the latest trends to help you build your business. And we understand that you don’t have time to read what every industry expert is predicting for 2014. That’s why we’ve rounded up some of the top 2014 marketing trends and predictions from top industry thought leaders – including the Content Marketing Institute (CMI)
The Top 10 Boommvox B-to-B Blog Posts of 2013
As 2013 comes to a close, we’re taking a look back at our 10 most read blog posts during the past year. Our blogs about social media drew the most reader interest, with our B-to-B Facebook 101 and B-to-B Twitter 101 posts accounting for half of the year’s top posts. Readers also enjoyed our blogs about email marketing, sales cycle marketing strategies and SEO strategies. Read on for tips and best practices that you can use as part of your 2014 marketing plans. B-to-B Facebook 101: How to Create a Page that Generates Leads: Whether you’re new to Facebook, or have a business page that could use some help, this post
B-to-B Internet Marketing: How to Optimize for Mobile
Mobile platforms are becoming more of a consideration when it comes to B-to-B Internet marketing. If you are trying to market on the mobile web, you need to consider the importance of creating entertaining and quality content that users can easily consume on mobile devices such as smartphones or tablet computers. Optimizing for Mobile Users Mobile marketing is being tossed around frequently in marketing circles, often with many different intended meanings. While mobile marketing can mean many things, there is one primary message being conveyed for marketers looking to take advantage of mobile: Optimize for mobile devices. While developing a mobile application relative to your business is another option, most businesses are still
How to Become a Thoroughly Modern Marketer
Everyone has thought about how to retool their business to succeed in today’s brave new marketing world. To become a truly modern marketer, it’s becoming clear that you need to transition from using outbound marketing and intuition to implementing inbound marketing and digital technologies that target, engage and convert prospects – and provide the analytics you need to demonstrate the ROI of your marketing investments. In its Defining the Modern Marketer: From Real to Ideal white paper, B-to-B Magazine states: “Modern marketers face massive and accelerating change in their profession, a change that shows little signs of slowing down. Much of what is transforming marketing actually opens up new doors of opportunity – in targeting,
The latest thing in email: responsive design.
A recent blog featured in B2B Magazine online notes that the growth of smart phones and tablets is necessitating a hard look at email design. It predicts that one-size-fits-all layouts--which are actually designed for email reading panes--may soon be a thing of the past now that “responsive email design” is here. Using CSS3 coding technique called “media queries,” you can now design your email to automatically re-format and re-size itself to optimize for whatever screen size your recipient is reading on. It can also hide non-essential email elements from the mobile reader, making the main call-to-action more easily found, and can even change various other elements of the email, including text size and color, background images and background color. Responsive
Fundamentals of B2B Email Marketing
Direct email continues to be a dependable marketing channel to deliver your message to a targeted audience. This week, we're thinking about the unique challenges that B2B marketers face and we'd like to share this excerpt from Marketing Sherpa's 2012 B2B Email Marketing Benchmark Study. It's got some great charts and statistics by which you can measure your performance and preparedness to capture new sales via email marketing. For example, did you know: - 67% of B2B organizations plan to increase their email marketing budgets in 2012 - Landing pages, not subject lines, can be tested most effectively to improve overall performance. - Both B2B and B2C marketers are rapidly preparing their email marketing