The latest thing in email: responsive design.
A recent blog featured in B2B Magazine online notes that the growth of smart phones and tablets is necessitating a hard look at email design. It predicts that one-size-fits-all layouts--which are actually designed for email reading panes--may soon be a thing of the past now that “responsive email design” is here. Using CSS3 coding technique called “media queries,” you can now design your email to automatically re-format and re-size itself to optimize for whatever screen size your recipient is reading on. It can also hide non-essential email elements from the mobile reader, making the main call-to-action more easily found, and can even change various other elements of the email, including text size and color, background images and background color. Responsive