Fundamentals of B2B Email Marketing
Direct email continues to be a dependable marketing channel to deliver your message to a targeted audience. This week, we’re thinking about the unique challenges that B2B marketers face and we’d like to share this excerpt from Marketing Sherpa’s 2012 B2B Email Marketing Benchmark Study. It’s got some great charts and statistics by which you can measure your performance and preparedness to capture new sales via email marketing.
For example, did you know:
– 67% of B2B organizations plan to increase their email marketing budgets in 2012
– Landing pages, not subject lines, can be tested most effectively to improve overall performance.
– Both B2B and B2C marketers are rapidly preparing their email marketing campaigns for mobile delivery.