For generations, America took pride in its reputation as the “great melting pot.” This was the country that welcomed refugees from around the world; a place that benefitted from the unique strengths of all cultures coming together. We even had an
B2B marketing is more sophisticated, nuanced and global than ever. Campaigns can accurately pinpoint age groups, locations, industries, titles, behaviors and even specific companies. Messaging can be tested, modified and optimized with remarkable dexterity. New platforms are emerging constantly and B2B
What will AI ultimately mean to humankind? According to business leaders, social influencers, legendary intellects and emerging thinkers, AI will: Put an end to work Change the world more than anything else in history Amplify human intelligence Reinvent the way
By Randy Mitchell This is the story of an accomplished professional. She always had interesting points to make about her industry, company, and other important topics. People respected her opinions both inside and outside of her firm. They honored her with
by Kathryn Brill, Social Media and Content Marketing Specialist It’s a problem every marketer has faced at least once: how do we figure out where our traffic is coming from? Without this vital information, it’s difficult to tell which marketing programs
by Jeff Andrews, VP Client Services HAL 9000, your Heuristically programmed ALgorithmic computer, is here. Well, actually, it’s Alexa, Siri, and if you still watch SNL, Echo Silver. Love the ‘Uh huh’ feature. So how is artificial intelligence driving marketing? Let’s ask BOOMMER, our smart, in-house Type
What’s the recipe for award-winning digital media? Is it viral status, a huge production budget—or simply good quality work that meets client needs? Here at Boomm, we just won three MarCom Awards for our digital media work—two Gold Awards and one
by Randy Mitchell, Creative Director Did you ever have superhero aspirations when you were younger? I certainly did. I always wanted to be the Flash. There were two reasons for this longing. First, I thought his lightning bolt logo was pretty cool.
Making strategic marketing choices gets complicated. Sometimes you need some reinforcement that you’re on the right track. B2B marketing statistics can shed light on everything from blogging to social media usage. Here are six surprising statistics from various areas of
A well-made online marketing tool can help you take a project from good to great or understand why your efforts to reach people didn’t pan out. But there are so many great tools available today that it often seems daunting