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June 2015

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Boomm was recently honored with a B2 Excellence Award for its digital advertising work. The B2s are given by the Business Marketing Association (BMA), a national organization of business marketing professionals. The awards honor outstanding marketing achievement in a variety of categories. Boomm’s Excellence Award was given for our work on a digital banner ad for Magnetrol International, Incorporated, a global level instrumentation manufacturer. We created a series of motion graphics animations to be displayed at a trade show and attract attention and traffic to Magnetrol’s booth. This is the fourth award this digital banner display has won—it has also received an AIVA Award of Distinction, a Hermes Gold Award, and an

What kind of first impression does your homepage make? It should be a place that promotes your business well, attracts customers, and generates leads. Since the homepage is the gateway to the rest of your website—and your business—homepage optimization should be a key part of your marketing strategy. Here are some best practices for making your homepage the optimal entrance point for potential customers: Make your message clear. Studies show that the average visitor only spends 10 seconds on your home page before leaving if they don’t connect with your marketing messages. Craft a marketing message that’s compelling and direct, and make sure visitors to your site can grasp it

Making strategic marketing choices gets complicated. Sometimes you need some reinforcement that you’re on the right track. B2B marketing statistics can shed light on everything from blogging to social media usage. Here are six surprising statistics from various areas of B2B marketing—and why they matter: Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing) It often feels very difficult to generate leads using social media, since it can be a casual environment and many users follow companies without ever interacting with them. But there’s a far greater chance that your social media leads will convert than that someone will respond to a print ad or

A well-made online marketing tool can help you take a project from good to great or understand why your efforts to reach people didn’t pan out. But there are so many great tools available today that it often seems daunting to find new ones. Some Boommers recently attended the Social Media Masters Summit in Chicago, a day of learning from brand marketers on the cutting edge hosted by Digital Megaphone. We came away with some great new insights, as well as some helpful marketing tools. Here are three of the best new-to-us online marketing tools we discovered, and why we think they’re awesome: SpyFu. What if you could shore up your own

We’re pleased to announce that Boomm has won an Award of Distinction in the 2015 Communicator Awards! The Communicator Awards are given by the Academy of Interactive and Visual Awards (AIVA) to outstanding projects in advertising, communications and media. Boomm received its Award of Distinction in the Outdoor/Environmental Video category. The award recognized our work on a digital display video for Magnetrol International, Incorporated, a leading global manufacturer of level and flow instrumentation. Boomm created three 8-second video spots to attract attention to Magnetrol’s booth at PowerGen, NorthAmerica’s primary trade show for the power industry. They delivered pointed, hard-hitting messages with a focus on important issues and pain points in the