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Amazon’s “city pitch” is a loser from an ad agency’s perspective
by Gary Mattes, CEO When Amazon opened up the opportunity to cities to be the location for its next North American headquarters, of course every
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Journey Journal: The most powerful marketing word
by Randy Mitchell, Creative Director It’s lunchtime. A hectic marketing agency breathes a collective sigh. In the break room, an art director, content writer, account executive
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The Point of Inflection
by Gary Mattes, CEO You know that point. The point when you realize that you need to take a step. That moment on a sunny
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Add a gaming element to your marketing and score points with your B2B customers.
B2B marketers who are looking for new ways to engage customers are exploring gamification -- which is the technique of adding game dynamics into business
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Squeeze more sales out of fewer resources
Have you been wondering when you're going to get your marketing budget back? Analysts are beginning to say that a number of sectors, including manufacturing,
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Use cross-channel campaigns to target top executives worldwide.
In the B2B marketplace, reaching top decision makers is often critical to making the sale, but breaking through with your message can be difficult. New
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Put a fresh (smart!) face on your business.
Encourage employees to maintain current profiles and let your talent shine. Many corporate websites today give readers a chance to “meet the team” through profile pages
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Pinterest for B2B
You’ve heard of Pinterest. It’s the social media tool that people use to “pin” interesting items to a virtual bulletin board, sharing them with friends
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Still searching for the most effective terms to drive B2B traffic?
Marketers know that finding the most relevant terms is key when it comes to search engine optimization and keyword advertising. For B2B marketers, it's especially
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