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Still searching for the most effective terms to drive B2B traffic?

Marketers know that finding the most relevant terms is key when it comes to search engine optimization and keyword advertising. For B2B marketers, it’s especially important to identify keywords that are highly resonant and effectively attract customers. Here are a few ideas that will help you zero in on the best terms.

  • Think like an outsider – Brainstorm for terms that are very close to your customers’ needs, not just for terms that are meaningful from your own purview.  For example, words that are central to the customers’ work process are more effective than your own brand names or product titles.
  • Use social media to listen to industry conversations and identify the vernacular your industry pros use to conduct their searches.
  • Review your web analytics for referring search traffic.  You may be surprised to discover niche segments. For example, do you know what percent of your site traffic is coming from mobile search? You should.
  • Finally, check out your competitors. Evaluate their choices and make comparisons to your own keyword set.