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February 2012

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Have you been wondering when you're going to get your marketing budget back? Analysts are beginning to say that a number of sectors, including manufacturing, technology and the food industry, are all on the rebound. That's great news -- but doesn't necessarily translate into loosening marketing budgets. Marketers whose budgets were disrupted at the onset of the recession are still feeling the squeeze to do more with limited resources and prove their impact on revenue. Here at Boomm, more of our clients are beginning to explore the strengths of marketing automation as  a means to affordably drive and nurture more and better leads. Want to get your head around the basics