Looking for ways to build your B2B brand? You might want to pay special attention to your company’s social media efforts. Whether you’re just getting started on LinkedIn or are active on all of the major social networks, your company’s
As social media and online content sharing continue to grow in popularity, active listening is becoming an important tool in the B2B marketer’s toolkit. You are probably already monitoring social media for mentions of your brand, but you need to
In recent years, inbound content marketing has grown in importance as a strategic, results-producing B2B marketing tool, due to accelerated demand for relevant and valuable content during the purchasing cycle. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends
Despite the prominence of social networks, email continues to be a reliable method to deliver your marketing messages – if you use it effectively. Here are four types of emails that B2B companies can send to educate existing customers and
We’re pleased to announce a new partnership with the leading inbound marketing platform provider, HubSpot. The newly installed, all-in-one HubSpot platform expands our inbound marketing capabilities and enhances our ability to nurture leads through the B2B sales funnel for clients.
Looking for new ways to drive traffic to your company’s website? You might want to give inbound marketing a try. Like traditional marketing, inbound marketing increases brand awareness to generate sales leads. However, unlike costly traditional “top of funnel” tactics
When it comes to business networking, LinkedIn is the number one social network in the world. That’s why business professionals around the world – and B2B companies like yours – have registered themselves as LinkedIn members Whether you are new to LinkedIn,
With more than 800 million users, Facebook is the most popular social network in the world. While many people use Facebook to connect with friends, family, and colleagues, it’s also an effective way to spread the word about your company. Whether
A recent blog featured in B2B Magazine online notes that the growth of smart phones and tablets is necessitating a hard look at email design. It predicts that one-size-fits-all layouts--which are actually designed for email reading panes--may soon be a thing of the
At Boomm, we are thinking a lot about a recent BusinessWeek article by marketing guru Seth Godin, called “The unforgiving arithmetic of the funnel.” In it, he says you’re “lucky” if 1% of your target audience responds to your DM/ad/website/etc. Many