How to Use Social Media to Build Your B2B Brand
Looking for ways to build your B2B brand? You might want to pay special attention to your company’s social media efforts. Whether you’re just getting started on LinkedIn or are active on all of the major social networks, your company’s social media presence can impact your company’s reputation and enhance – or diminish – the brand you’ve worked so hard to create. In its 8 Ways to Build Your Brand Using Social Media white paper, Sysomos states that “More companies, whether they are B2B or B2C, start-up or enterprise, are integrating social media into their overall marketing plans and dedicating a line in their budgets for resources like monitoring tools and community
Using Active Listening to Enhance B2B Thought Leadership and Brand Messaging
As social media and online content sharing continue to grow in popularity, active listening is becoming an important tool in the B2B marketer’s toolkit. You are probably already monitoring social media for mentions of your brand, but you need to do more than simply defend your brand’s online reputation. You must also actively listen for your keywords to learn what your customers, prospects and competitors are talking about – and then use that information to continuously create and enhance your messaging. In its Active Listening: The Key to Relevance and PR Results white paper, PR Newswire states that active listening “measures the quality of the interaction between your brand and your audiences,
Using B2B Content Marketing to Engage Customers and Prospects
In recent years, inbound content marketing has grown in importance as a strategic, results-producing B2B marketing tool, due to accelerated demand for relevant and valuable content during the purchasing cycle. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends study by Junta42 and MarketingProfs, 90 percent of B2B marketers are already using some form of content marketing. The study also found that 51 percent of B2B companies planned to increase their content marketing budgets. If your company is still on the sidelines, there are many ways to get going with web content marketing. In its Content Marketing Playbook, the Content Marketing Institute lists 42 of the top content marketing tactics
B2B Email Marketing: 4 Types of Messages You Should Be Sending
Despite the prominence of social networks, email continues to be a reliable method to deliver your marketing messages – if you use it effectively. Here are four types of emails that B2B companies can send to educate existing customers and generate new leads. Educational Emails. If your target audience is facing a problem or issue that your company can solve, an educational email can be highly effective. Use this type of email to share content such as new white papers and infographics. Promotional Emails. You can send a promotional email whenever you want to recipients to take action. New products, upcoming events and limited time offers are great content for a promotional
Boomm Partners with HubSpot to Provide Advanced B2B Inbound Marketing Platform
We’re pleased to announce a new partnership with the leading inbound marketing platform provider, HubSpot. The newly installed, all-in-one HubSpot platform expands our inbound marketing capabilities and enhances our ability to nurture leads through the B2B sales funnel for clients. The inbound marketing platform also makes it possible for our clients to implement a variety of high-performance marketing tactics from a single, convenient interface. Boomm’s automated platform will facilitate clients’ marketing efforts in a number of ways, including: Custom content creation and unique inbound marketing offers Lead nurturing at every stage of the sales funnel Drip marketing campaigns that accelerate sales conversions SEO and keyword strategy Optimized blogging capabilities Social media management Reporting and performance measurement Connectivity to existing
How to Develop an Effective B2B Inbound Marketing Process
Looking for new ways to drive traffic to your company’s website? You might want to give inbound marketing a try. Like traditional marketing, inbound marketing increases brand awareness to generate sales leads. However, unlike costly traditional “top of funnel” tactics that push content out to prospects, inbound marketing helps people find you through free digital venues, including social networks and blogs. The good news is that your company probably has the first step of inbound marketing covered – creating a strong marketing strategy. But there are four more steps you’ll need to take to create an effective B2B inbound marketing process that can help your company generate new leads and revenue. Drive
How to Make the Most of B2B LinkedIn Presence
When it comes to business networking, LinkedIn is the number one social network in the world. That’s why business professionals around the world – and B2B companies like yours – have registered themselves as LinkedIn members Whether you are new to LinkedIn, or have been a member for a while, you’ll want to ensure that you are making the most of your B2B LinkedIn presence. Here are five great ways to use LinkedIn as a B2B marketing tool. Promote Products and Services: In addition to establishing a company page for your brand, you’ll also want to take advantage of the business tools that LinkedIn offers. Be sure to add products and services, including
How to Create a Great Facebook Timeline for Your Company
With more than 800 million users, Facebook is the most popular social network in the world. While many people use Facebook to connect with friends, family, and colleagues, it’s also an effective way to spread the word about your company. Whether you’re new to Facebook – or to the Facebook timeline design – our friends at HubSpot have created a great infographic to help you design your Facebook fan page. Read on for six great ways to create a Facebook timeline design for your business that’s picture perfect. How is your company making the most of the Facebook timeline design? Leave a comment below to let us know.
The latest thing in email: responsive design.
A recent blog featured in B2B Magazine online notes that the growth of smart phones and tablets is necessitating a hard look at email design. It predicts that one-size-fits-all layouts--which are actually designed for email reading panes--may soon be a thing of the past now that “responsive email design” is here. Using CSS3 coding technique called “media queries,” you can now design your email to automatically re-format and re-size itself to optimize for whatever screen size your recipient is reading on. It can also hide non-essential email elements from the mobile reader, making the main call-to-action more easily found, and can even change various other elements of the email, including text size and color, background images and background color. Responsive
Focused on results? Focus on the bottom of the funnel.
At Boomm, we are thinking a lot about a recent BusinessWeek article by marketing guru Seth Godin, called “The unforgiving arithmetic of the funnel.” In it, he says you’re “lucky” if 1% of your target audience responds to your DM/ad/website/etc. Many marketers make the mistake in throwing more resources toward the top of the funnel, to attract an even bigger audience. After all, 1% of a trillion is better than 1% of 10 million…right? But it’s not. Godin says it’s far more effective to concentrate lower down in the funnel--on that 1% who showed interest, if only for a minute or two. We agree. Lead nurturing or drip marketing campaigns can keep that