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September 2012

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We’re pleased to announce a new partnership with the leading inbound marketing platform provider, HubSpot.  The newly installed, all-in-one HubSpot platform expands our inbound marketing capabilities and enhances our ability to nurture leads through the B2B sales funnel for clients. The inbound marketing platform also makes it possible for our clients to implement a variety of high-performance marketing tactics from a single, convenient interface. Boomm’s automated platform will facilitate clients’ marketing efforts in a number of ways, including: Custom content creation and unique inbound marketing offers Lead nurturing at every stage of the sales funnel Drip marketing campaigns that accelerate sales conversions SEO and keyword strategy Optimized blogging capabilities Social media management Reporting and performance measurement Connectivity to existing

Looking for new ways to drive traffic to your company’s website? You might want to give inbound marketing a try. Like traditional marketing, inbound marketing increases brand awareness to generate sales leads. However, unlike costly traditional “top of funnel” tactics that push content out to prospects, inbound marketing helps people find you through free digital venues, including social networks and blogs. The good news is that your company probably has the first step of inbound marketing covered – creating a strong marketing strategy. But there are four more steps you’ll need to take to create an effective B2B inbound marketing process that can help your company generate new leads and revenue. Drive