Using B2B Content Marketing to Engage Customers and Prospects
In recent years, inbound content marketing has grown in importance as a strategic, results-producing B2B marketing tool, due to accelerated demand for relevant and valuable content during the purchasing cycle. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends study by Junta42 and MarketingProfs, 90 percent of B2B marketers are already using some form of content marketing. The study also found that 51 percent of B2B companies planned to increase their content marketing budgets. If your company is still on the sidelines, there are many ways to get going with web content marketing. In its Content Marketing Playbook, the Content Marketing Institute lists 42 of the top content marketing tactics
B2B Email Marketing: 4 Types of Messages You Should Be Sending
Despite the prominence of social networks, email continues to be a reliable method to deliver your marketing messages – if you use it effectively. Here are four types of emails that B2B companies can send to educate existing customers and generate new leads. Educational Emails. If your target audience is facing a problem or issue that your company can solve, an educational email can be highly effective. Use this type of email to share content such as new white papers and infographics. Promotional Emails. You can send a promotional email whenever you want to recipients to take action. New products, upcoming events and limited time offers are great content for a promotional