In recent years, inbound content marketing has grown in importance as a strategic, results-producing B2B marketing tool, due to accelerated demand for relevant and valuable content during the purchasing cycle. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends
Despite the prominence of social networks, email continues to be a reliable method to deliver your marketing messages – if you use it effectively. Here are four types of emails that B2B companies can send to educate existing customers and