At Boomm, we are thinking a lot about a recent BusinessWeek article by marketing guru Seth Godin, called “The unforgiving arithmetic of the funnel.” In it, he says you’re “lucky” if 1% of your target audience responds to your DM/ad/website/etc.  Many marketers make the mistake in throwing more resources toward the top of the funnel, to attract an even bigger audience. After all, 1% of a trillion is better than 1% of 10 million…right? But it’s not. Godin says it’s far more effective to concentrate lower down in the funnel--on that 1% who showed interest, if only for a minute or two. We agree. Lead nurturing or drip marketing campaigns can keep that