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January 2012

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B2B marketers who are looking for new ways to engage customers are exploring gamification -- which is the technique of adding game dynamics into business activities to drive new behaviors and outcomes. It's easy to spot examples in the consumer world and now, more examples are arising in the B2B realm. Check out this video clip posted on Forbes.com to see how software firm, SAP turned everyday sales functions into an engaging new activity. Download the report Interested in learning more? Our friends at Bunchball are sharing a white paper about the basics of using gaming to motivate behavior. Get it here: Gamification 101: An Introduction to the Use of Game Dynamics to Influence Behavior