Add a gaming element to your marketing and score points with your B2B customers.
![Gamification Case Study Software company, SAP, created a game environment to manage sales leads.](http://boomm.com/bm_rings_2013/wp-content/uploads/2012/01/Screen-shot-2012-01-18-at-10.49.22-AM-100x100.png)
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Interested in learning more? Our friends at Bunchball are sharing a white paper about the basics of using gaming to motivate behavior. Get it here:
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