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By Randy Mitchell   For many years, my title included the word “producer.” I quickly learned that the unwritten rule for any successful B2B video producer was “be prepared.”   When you are prepared in advance for any eventuality, the production should be seamless. The cast, crew, creatives and client will all appreciate the extra effort. You might even come in under budget. In short, you will feel like a hero, and deservedly so.   However, if there are any unresolved issues going into production, your B2B video could quickly spiral out of control and infuriate everyone involved. And the budget will balloon with every revision and retake.   How do you avoid that scenario? Ask the right

by Randy Mitchell, Creative Director The people have spoken. Sort of. Actually, they remained silent and the statement they made shook the world of B2B videoproduction. Today, up to 85% of social media videos are played with no sound according to Hootsuite. Consider the ramifications of that finding. It means only 15% of viewers are getting the message if your B2B video relies on a voiceover to tell the story. If you’re speechless right now, you’re not alone. But this movement was definitely coming, particularly when you consider today’s business environments. Many people watch B2B videos at their desk or in open offices, where common courtesy demands silent viewing. The real concern now is what

by Jeff Andrews, VP Client Services We live in a world filled with video. It’s been a staple in B2C for years. Is it time for you to consider video in your B2B world? You bet. Why B2B Videos? Videos provide a snapshot of your brand: We all know that videos can be more engaging than reading. They’re quick, easy to consume and tend to be more memorable than the written word. Short 60 to 90-second videos can create top of funnel awareness for your brand and demonstrate what differentiates you from your competitors. Videos create trust: Videos are a great way to put a face to your company. They can give insight into