4 B2B video questions that will make you a hero
By Randy Mitchell For many years, my title included the word “producer.” I quickly learned that the unwritten rule for any successful B2B video producer was “be prepared.” When you are prepared in advance for any eventuality, the production should be seamless. The cast, crew, creatives and client will all appreciate the extra effort. You might even come in under budget. In short, you will feel like a hero, and deservedly so. However, if there are any unresolved issues going into production, your B2B video could quickly spiral out of control and infuriate everyone involved. And the budget will balloon with every revision and retake. How do you avoid that scenario? Ask the right