By Randy Mitchell The place: Prehistoric Los Angeles The event: The very first marketing meeting A small group of Paleoindians is gathered around a rock. They are locked in a heated debate over a timeless marketing question: “What should our tagline be?” The meeting
By Randy Mitchell You’re a reasonable marketing professional: smart, productive, and you have great taste in blogs. You work for a reasonable company: they have important programs, big plans, and they were wise enough to hire you. So, when your company’s leadership team
By Randy Mitchell For many years, my title included the word “producer.” I quickly learned that the unwritten rule for any successful B2B video producer was “be prepared.” When you are prepared in advance for any eventuality, the production should be seamless.
By Randy Mitchell Boomm works with many diverse technology companies. Some are clients others are partners. They come from multiple practice areas, including data management and marketing automation. And they range in size from startups to industry leaders. However, despite their many nuanced differences,
By Randy Mitchell The question still haunts me. It was the 4A’s annual Career Day, an event that brought hundreds of aspiring advertising professionals into Chicago. I was on the portfolio panel with three other agency creatives. Surrounding us was a wall of
By Randy Mitchell Driverless delivery. Ghost kitchens. Takeout everything. What in the name of Ray Kroc has happened to the world of foodservice? The industry is emerging from its most challenging year with remarkable resilience and some amazing innovations. An operator friend who
By Randy Mitchell There are far too many webinars in the world right now. In the last year alone, the use of webinars grew by 69% according to HubSpot. Chances are, you have two or three B2B webinar invitation emails in your
By Randy Mitchell “See you back here in a couple of weeks.” That was what we said to each other as we left the office on the morning of March 16, 2020. And we sincerely meant it. That “quick return” theory was the first
By Randy Mitchell “How can we help our clients get through this crazy time?” That was the critical question. It was initially asked in our weekly marketing planning meeting by Gary Mattes, the CEO of Boomm. Gary’s question captured what we were
By Randy Mitchell A wise client once confided that a little chaos was good for creatives. She believed it forced us to think in unexpected ways. That was an eye-opening revelation and I embraced her sage guidance. Until last year. In 2020 we were