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January 2021

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By Randy Mitchell A wise client once confided that a little chaos was good for creatives. She believed it forced us to think in unexpected ways. That was an eye-opening revelation and I embraced her sage guidance. Until last year. In 2020 we were suddenly forced to change everything about our routines until there truly was no set routine anymore. As a result, B2B marketers everywhere were searching for a small semblance of order amidst the industry-wide chaos. Thankfully, it is a new year. It’s also a different world. Early indications have shown that B2B marketers are transforming their strategies to meet the new business environment, which demands a strong digital and virtual presence. B2B in