How to Make the Most of B2B LinkedIn Presence
When it comes to business networking, LinkedIn is the number one social network in the world. That’s why business professionals around the world – and B2B companies like yours – have registered themselves as LinkedIn members Whether you are new to LinkedIn, or have been a member for a while, you’ll want to ensure that you are making the most of your B2B LinkedIn presence. Here are five great ways to use LinkedIn as a B2B marketing tool. Promote Products and Services: In addition to establishing a company page for your brand, you’ll also want to take advantage of the business tools that LinkedIn offers. Be sure to add products and services, including
How to Create a Great Facebook Timeline for Your Company
With more than 800 million users, Facebook is the most popular social network in the world. While many people use Facebook to connect with friends, family, and colleagues, it’s also an effective way to spread the word about your company. Whether you’re new to Facebook – or to the Facebook timeline design – our friends at HubSpot have created a great infographic to help you design your Facebook fan page. Read on for six great ways to create a Facebook timeline design for your business that’s picture perfect. How is your company making the most of the Facebook timeline design? Leave a comment below to let us know.
The latest thing in email: responsive design.
A recent blog featured in B2B Magazine online notes that the growth of smart phones and tablets is necessitating a hard look at email design. It predicts that one-size-fits-all layouts--which are actually designed for email reading panes--may soon be a thing of the past now that “responsive email design” is here. Using CSS3 coding technique called “media queries,” you can now design your email to automatically re-format and re-size itself to optimize for whatever screen size your recipient is reading on. It can also hide non-essential email elements from the mobile reader, making the main call-to-action more easily found, and can even change various other elements of the email, including text size and color, background images and background color. Responsive
Focused on results? Focus on the bottom of the funnel.
At Boomm, we are thinking a lot about a recent BusinessWeek article by marketing guru Seth Godin, called “The unforgiving arithmetic of the funnel.” In it, he says you’re “lucky” if 1% of your target audience responds to your DM/ad/website/etc. Many marketers make the mistake in throwing more resources toward the top of the funnel, to attract an even bigger audience. After all, 1% of a trillion is better than 1% of 10 million…right? But it’s not. Godin says it’s far more effective to concentrate lower down in the funnel--on that 1% who showed interest, if only for a minute or two. We agree. Lead nurturing or drip marketing campaigns can keep that
Fundamentals of B2B Email Marketing
Direct email continues to be a dependable marketing channel to deliver your message to a targeted audience. This week, we're thinking about the unique challenges that B2B marketers face and we'd like to share this excerpt from Marketing Sherpa's 2012 B2B Email Marketing Benchmark Study. It's got some great charts and statistics by which you can measure your performance and preparedness to capture new sales via email marketing. For example, did you know: - 67% of B2B organizations plan to increase their email marketing budgets in 2012 - Landing pages, not subject lines, can be tested most effectively to improve overall performance. - Both B2B and B2C marketers are rapidly preparing their email marketing
Set your tone at the top
This week, we joined our friends at Women's Foodservice Forum for an interesting discussion regarding diversity hiring and promotions in the workplace. The speaker reinforced the concept that a company's "tone at the top" does more to promote critical missions throughout the organization than any other tactic in play. In other words, up and down the corporate structure, employees are impacted when they see top leadership leading by example. This is also true from a marketing perspective. Employees who witness their bosses acting as brand protectors and brand ambassadors are likely to follow their example. Some of the ways that management can demonstrate good brand practice: - define a clear mission statement and
Learn to set actionable campaign goals and better your chances to hit the target.
As an agency partnered with B2B marketers, Boomm is constantly working to deliver successful campaigns to our clients. We're focused on identifying the right metrics and measuring the right outcomes to ensure success and to that end, we're using a customizable dashboard that allows us to track engagements, from clicks and traffic to inquiries and lead nurturing. This week, we came across an excellent article shared by the folks at MarketingProfs that explores how to define your key goals. Give it a read, set your goals and measure your success.
Evolve your trade show presence with simple technology features.
In foodservice marketing, the National Restaurant Association show is the premiere event where thousands of buyers, vendors and the press descend on one of the busiest trade show floors in the business. It's one of Boomm's favorite annual events and it's got us thinking of ways that our clients can evolve their trade show presence, and stand out from the pack, using simple, affordable technology features. Here are a couple of ideas you can easily put in place to enhance your trade show presence: Pre-show outreach - before you even head to the event, reach out to your prime customers to set up appointments or announce your booth presence. Contact the show for attendee
Generating content for inbound marketing: remove the roadblocks.
Marketers across the board are seeing the value of inbound marketing as a way of generating quality sales leads. Are you on board? If so, great! If not, what's preventing you? If you're stymied by the thought of generating good, quality content that your customers will want you're not alone. According to #B2BChat, a weekly B2B marketing chat on Twitter, content creation is the core challenge of developing an effective inbound marketing program. Don't allow content creation to become a roadblock for your program. Here are three simple ideas to generate content that effectively converts prospects into leads: Audit your resources for content that's already on your shelves. Think of reports, case studies
Still searching for the most effective terms to drive B2B traffic?
Marketers know that finding the most relevant terms is key when it comes to search engine optimization and keyword advertising. For B2B marketers, it's especially important to identify keywords that are highly resonant and effectively attract customers. Here are a few ideas that will help you zero in on the best terms. Think like an outsider - Brainstorm for terms that are very close to your customers' needs, not just for terms that are meaningful from your own purview. For example, words that are central to the customers' work process are more effective than your own brand names or product titles. Use social media to listen to industry conversations and identify the