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Set your tone at the top

This week, we joined our friends at Women’s Foodservice Forum for an interesting discussion regarding diversity hiring and promotions in the workplace. The speaker reinforced the concept that a company’s “tone at the top” does more to promote critical missions throughout the organization than any other tactic in play.  In other words, up and down the corporate structure, employees are impacted when they see top leadership leading by example.

This is also true from a marketing perspective. Employees who witness their bosses acting as brand protectors and brand ambassadors are likely to follow their example. Some of the ways that management can demonstrate good brand practice:
– define a clear mission statement and message map
– create branded presentation materials — and use them
– post, blog, network and tweet from your branded perspective
Looking for more ways to promote consistent branding throughout  your organization?
Check out our portfolio of case studies and read how we’ve set the tone for consistent brand messaging for some of our clients.