How to Generate B-to-B Leads in the Digital Age
When it comes to lead generation, the tools of the trade – and your role in the process – are evolving rapidly in the digital age. You can no longer rely on pricey print ads and trade show booths to generate the B-to-B leads your company needs to succeed. Today, working closely with sales, creating valuable content and delivering it via online venues have become key components of lead generation success. In its Lead Generation: A Fundamental Flourishes in The Digital Age white paper, B-to-B states “The lead-gen process relies on multiple factors and, ideally, many channels. Like never before, marketing integration – using ever-more sophisticated tools and metrics along with sales/marketing
B2B Inbound Marketing: The Blogging Effect
Nothing about a B2B marketer’s job is easy these days. Your goals are more difficult than ever – but traditional marketing tools just aren’t getting the job done. The good news is, there’s a better way to reach your customers and prospects. It’s called inbound marketing. With B2B inbound marketing you “earn” the attention of customers and prospects by publishing high value, non-promotional content that educates and informs. In fact, our partner HubSpot studied data from thousands of customers and analyzed the relationships between the volume of traffic and leads they received and a key inbound marketing activity – blogging. At Boomm, we believe in inbound marketing, so we’re not at
Boomm Wins Gold Marcom Award for International Marketing Campaign
We’re excited to announce that Boomm has earned a Gold award in the International Marketing and Promotion category of the 2012 MarCom Awards competition. We received this award for a geo-targeted digital marketing campaign created for our client, Kelpac Medical. The MarCom Awards honor outstanding creative achievement by marketing and communications professionals worldwide. Boomm won the Gold award for work that helped open the Ireland and European medical device markets for Kelpac Medical by promoting the company’s new Ireland manufacturing facility. Boomm designed the campaign to secure sales leads in support of the facility launch. Results exceeded expectations by generating more than 200 inquiries for Kelpac Medical’s sales team. The multichannel international
Top B2B Marketing Trends for 2013
Is direct mail dead? Should you make a bigger investment in content marketing this year? Will 2013 be the year that Google+ finally goes mainstream? At Boomm, we’re dedicated to helping you keep up with the latest B2B marketing trends to help you build your business. That’s why we’ve rounded up predictions for 2013 from a wide-ranging group of top industry thought leaders to help you understand developments that could significantly affect your marketing strategy this year. We definitely agree with many of the predictions, including the increased emphasis on content and digital marketing this year. And we’re happy to see that 2013 may be the year Google+ breaks through. But, we’re
How to Use Social Media to Build Your B2B Brand
Looking for ways to build your B2B brand? You might want to pay special attention to your company’s social media efforts. Whether you’re just getting started on LinkedIn or are active on all of the major social networks, your company’s social media presence can impact your company’s reputation and enhance – or diminish – the brand you’ve worked so hard to create. In its 8 Ways to Build Your Brand Using Social Media white paper, Sysomos states that “More companies, whether they are B2B or B2C, start-up or enterprise, are integrating social media into their overall marketing plans and dedicating a line in their budgets for resources like monitoring tools and community
Using Active Listening to Enhance B2B Thought Leadership and Brand Messaging
As social media and online content sharing continue to grow in popularity, active listening is becoming an important tool in the B2B marketer’s toolkit. You are probably already monitoring social media for mentions of your brand, but you need to do more than simply defend your brand’s online reputation. You must also actively listen for your keywords to learn what your customers, prospects and competitors are talking about – and then use that information to continuously create and enhance your messaging. In its Active Listening: The Key to Relevance and PR Results white paper, PR Newswire states that active listening “measures the quality of the interaction between your brand and your audiences,
Using B2B Content Marketing to Engage Customers and Prospects
In recent years, inbound content marketing has grown in importance as a strategic, results-producing B2B marketing tool, due to accelerated demand for relevant and valuable content during the purchasing cycle. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends study by Junta42 and MarketingProfs, 90 percent of B2B marketers are already using some form of content marketing. The study also found that 51 percent of B2B companies planned to increase their content marketing budgets. If your company is still on the sidelines, there are many ways to get going with web content marketing. In its Content Marketing Playbook, the Content Marketing Institute lists 42 of the top content marketing tactics
B2B Email Marketing: 4 Types of Messages You Should Be Sending
Despite the prominence of social networks, email continues to be a reliable method to deliver your marketing messages – if you use it effectively. Here are four types of emails that B2B companies can send to educate existing customers and generate new leads. Educational Emails. If your target audience is facing a problem or issue that your company can solve, an educational email can be highly effective. Use this type of email to share content such as new white papers and infographics. Promotional Emails. You can send a promotional email whenever you want to recipients to take action. New products, upcoming events and limited time offers are great content for a promotional
Boomm Partners with HubSpot to Provide Advanced B2B Inbound Marketing Platform
We’re pleased to announce a new partnership with the leading inbound marketing platform provider, HubSpot. The newly installed, all-in-one HubSpot platform expands our inbound marketing capabilities and enhances our ability to nurture leads through the B2B sales funnel for clients. The inbound marketing platform also makes it possible for our clients to implement a variety of high-performance marketing tactics from a single, convenient interface. Boomm’s automated platform will facilitate clients’ marketing efforts in a number of ways, including: Custom content creation and unique inbound marketing offers Lead nurturing at every stage of the sales funnel Drip marketing campaigns that accelerate sales conversions SEO and keyword strategy Optimized blogging capabilities Social media management Reporting and performance measurement Connectivity to existing
How to Develop an Effective B2B Inbound Marketing Process
Looking for new ways to drive traffic to your company’s website? You might want to give inbound marketing a try. Like traditional marketing, inbound marketing increases brand awareness to generate sales leads. However, unlike costly traditional “top of funnel” tactics that push content out to prospects, inbound marketing helps people find you through free digital venues, including social networks and blogs. The good news is that your company probably has the first step of inbound marketing covered – creating a strong marketing strategy. But there are four more steps you’ll need to take to create an effective B2B inbound marketing process that can help your company generate new leads and revenue. Drive