Everyone has thought about how to retool their business to succeed in today’s brave new marketing world. To become a truly modern marketer, it’s becoming clear that you need to transition from using outbound marketing and intuition to implementing inbound
We’re pleased to announce a very special milestone for Boomm’s Chief Creative Officer Fred Gaede. Last month, Fred was ordained as a Lutheran pastor. He will serve as assistant pastor at Trinity Evangelical Lutheran Church in West Chicago, Illinois. In addition
With increased attention on delivering bottom-line results, ROI on marketing investments is a major concern for all B2B marketers. If your company is still using outbound techniques to generate leads – such as expensive print advertising, direct mail and telemarketing
When it comes to lead generation, the tools of the trade – and your role in the process – are evolving rapidly in the digital age. You can no longer rely on pricey print ads and trade show booths to
Nothing about a B2B marketer’s job is easy these days. Your goals are more difficult than ever – but traditional marketing tools just aren’t getting the job done. The good news is, there’s a better way to reach your customers
We’re excited to announce that Boomm has earned a Gold award in the International Marketing and Promotion category of the 2012 MarCom Awards competition. We received this award for a geo-targeted digital marketing campaign created for our client, Kelpac Medical. The
Is direct mail dead? Should you make a bigger investment in content marketing this year? Will 2013 be the year that Google+ finally goes mainstream? At Boomm, we’re dedicated to helping you keep up with the latest B2B marketing trends to
Looking for ways to build your B2B brand? You might want to pay special attention to your company’s social media efforts. Whether you’re just getting started on LinkedIn or are active on all of the major social networks, your company’s
As social media and online content sharing continue to grow in popularity, active listening is becoming an important tool in the B2B marketer’s toolkit. You are probably already monitoring social media for mentions of your brand, but you need to
In recent years, inbound content marketing has grown in importance as a strategic, results-producing B2B marketing tool, due to accelerated demand for relevant and valuable content during the purchasing cycle. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends