Despite the prominence of social networks, email continues to be a reliable method to deliver your marketing messages – if you use it effectively. Here are four types of emails that B2B companies can send to educate existing customers and
We’re pleased to announce a new partnership with the leading inbound marketing platform provider, HubSpot. The newly installed, all-in-one HubSpot platform expands our inbound marketing capabilities and enhances our ability to nurture leads through the B2B sales funnel for clients.
Looking for new ways to drive traffic to your company’s website? You might want to give inbound marketing a try. Like traditional marketing, inbound marketing increases brand awareness to generate sales leads. However, unlike costly traditional “top of funnel” tactics
When it comes to business networking, LinkedIn is the number one social network in the world. That’s why business professionals around the world – and B2B companies like yours – have registered themselves as LinkedIn members Whether you are new to LinkedIn,
With more than 800 million users, Facebook is the most popular social network in the world. While many people use Facebook to connect with friends, family, and colleagues, it’s also an effective way to spread the word about your company. Whether
A recent blog featured in B2B Magazine online notes that the growth of smart phones and tablets is necessitating a hard look at email design. It predicts that one-size-fits-all layouts--which are actually designed for email reading panes--may soon be a thing of the
At Boomm, we are thinking a lot about a recent BusinessWeek article by marketing guru Seth Godin, called “The unforgiving arithmetic of the funnel.” In it, he says you’re “lucky” if 1% of your target audience responds to your DM/ad/website/etc. Many
Direct email continues to be a dependable marketing channel to deliver your message to a targeted audience. This week, we're thinking about the unique challenges that B2B marketers face and we'd like to share this excerpt from Marketing Sherpa's 2012
This week, we joined our friends at Women's Foodservice Forum for an interesting discussion regarding diversity hiring and promotions in the workplace. The speaker reinforced the concept that a company's "tone at the top" does more to promote critical missions throughout
As an agency partnered with B2B marketers, Boomm is constantly working to deliver successful campaigns to our clients. We're focused on identifying the right metrics and measuring the right outcomes to ensure success and to that end, we're using a