How to Become a Thoroughly Modern Marketer
Everyone has thought about how to retool their business to succeed in today’s brave new marketing world. To become a truly modern marketer, it’s becoming clear that you need to transition from using outbound marketing and intuition to implementing inbound marketing and digital technologies that target, engage and convert prospects – and provide the analytics you need to demonstrate the ROI of your marketing investments. In its Defining the Modern Marketer: From Real to Ideal white paper, B-to-B Magazine states: “Modern marketers face massive and accelerating change in their profession, a change that shows little signs of slowing down. Much of what is transforming marketing actually opens up new doors of opportunity – in targeting,
A Blessed Event for Boomm’s Chief Creative Officer
We’re pleased to announce a very special milestone for Boomm’s Chief Creative Officer Fred Gaede. Last month, Fred was ordained as a Lutheran pastor. He will serve as assistant pastor at Trinity Evangelical Lutheran Church in West Chicago, Illinois. In addition to his new church duties, Fred will continue to deliver award-winning creative as part of the Boomm team. He’s also happy to add a special blessing to your next Boomm project upon request!
B2B Inbound Marketing: The Twitter Effect
With increased attention on delivering bottom-line results, ROI on marketing investments is a major concern for all B2B marketers. If your company is still using outbound techniques to generate leads – such as expensive print advertising, direct mail and telemarketing – you’ve probably noticed that these techniques are not as effective as they used to be. We believe that technology has got a lot to do with it. Buyers are reading magazines online, tossing unsolicited mail and using caller ID to screen phone calls. That’s why using B2B inbound marketing techniques – such as blogging and social media – is a much more effective way to reach your prospects. In fact,
How to Generate B-to-B Leads in the Digital Age
When it comes to lead generation, the tools of the trade – and your role in the process – are evolving rapidly in the digital age. You can no longer rely on pricey print ads and trade show booths to generate the B-to-B leads your company needs to succeed. Today, working closely with sales, creating valuable content and delivering it via online venues have become key components of lead generation success. In its Lead Generation: A Fundamental Flourishes in The Digital Age white paper, B-to-B states “The lead-gen process relies on multiple factors and, ideally, many channels. Like never before, marketing integration – using ever-more sophisticated tools and metrics along with sales/marketing
B2B Inbound Marketing: The Blogging Effect
Nothing about a B2B marketer’s job is easy these days. Your goals are more difficult than ever – but traditional marketing tools just aren’t getting the job done. The good news is, there’s a better way to reach your customers and prospects. It’s called inbound marketing. With B2B inbound marketing you “earn” the attention of customers and prospects by publishing high value, non-promotional content that educates and informs. In fact, our partner HubSpot studied data from thousands of customers and analyzed the relationships between the volume of traffic and leads they received and a key inbound marketing activity – blogging. At Boomm, we believe in inbound marketing, so we’re not at
Boomm Wins Gold Marcom Award for International Marketing Campaign
We’re excited to announce that Boomm has earned a Gold award in the International Marketing and Promotion category of the 2012 MarCom Awards competition. We received this award for a geo-targeted digital marketing campaign created for our client, Kelpac Medical. The MarCom Awards honor outstanding creative achievement by marketing and communications professionals worldwide. Boomm won the Gold award for work that helped open the Ireland and European medical device markets for Kelpac Medical by promoting the company’s new Ireland manufacturing facility. Boomm designed the campaign to secure sales leads in support of the facility launch. Results exceeded expectations by generating more than 200 inquiries for Kelpac Medical’s sales team. The multichannel international
Top B2B Marketing Trends for 2013
Is direct mail dead? Should you make a bigger investment in content marketing this year? Will 2013 be the year that Google+ finally goes mainstream? At Boomm, we’re dedicated to helping you keep up with the latest B2B marketing trends to help you build your business. That’s why we’ve rounded up predictions for 2013 from a wide-ranging group of top industry thought leaders to help you understand developments that could significantly affect your marketing strategy this year. We definitely agree with many of the predictions, including the increased emphasis on content and digital marketing this year. And we’re happy to see that 2013 may be the year Google+ breaks through. But, we’re
How to Use Social Media to Build Your B2B Brand
Looking for ways to build your B2B brand? You might want to pay special attention to your company’s social media efforts. Whether you’re just getting started on LinkedIn or are active on all of the major social networks, your company’s social media presence can impact your company’s reputation and enhance – or diminish – the brand you’ve worked so hard to create. In its 8 Ways to Build Your Brand Using Social Media white paper, Sysomos states that “More companies, whether they are B2B or B2C, start-up or enterprise, are integrating social media into their overall marketing plans and dedicating a line in their budgets for resources like monitoring tools and community
Using Active Listening to Enhance B2B Thought Leadership and Brand Messaging
As social media and online content sharing continue to grow in popularity, active listening is becoming an important tool in the B2B marketer’s toolkit. You are probably already monitoring social media for mentions of your brand, but you need to do more than simply defend your brand’s online reputation. You must also actively listen for your keywords to learn what your customers, prospects and competitors are talking about – and then use that information to continuously create and enhance your messaging. In its Active Listening: The Key to Relevance and PR Results white paper, PR Newswire states that active listening “measures the quality of the interaction between your brand and your audiences,
Using B2B Content Marketing to Engage Customers and Prospects
In recent years, inbound content marketing has grown in importance as a strategic, results-producing B2B marketing tool, due to accelerated demand for relevant and valuable content during the purchasing cycle. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends study by Junta42 and MarketingProfs, 90 percent of B2B marketers are already using some form of content marketing. The study also found that 51 percent of B2B companies planned to increase their content marketing budgets. If your company is still on the sidelines, there are many ways to get going with web content marketing. In its Content Marketing Playbook, the Content Marketing Institute lists 42 of the top content marketing tactics