by Gary Mattes, CEO When my lovely wife, Lisa, agreed to marry this guy, she took on all but one task in the wedding planning. Boy, did I get it wrong! (That’s my task, not my choice for a wife.) The one
by Randy Mitchell, Creative Director If you’re a sensitive creative, please skip over the next sentence because I am going to use a four-letter word. That offensive term is spec. Sorry. I’m blushing too. Spec creative is essentially speculative conceptual work that
by Fred Gaede, Chief Creative Officer “If I had more time, I would have written a shorter letter.” You’ve likely heard this quote before. And while its origin may be under dispute, its underlying truth is not. Keeping your communications short
by Randy Mitchell, Creative Director I am about to violate a sacred rule. I’m going to give you a look behind the curtain of the agency world. What is the clandestine topic that is such a taboo? B2B Marketing RFP development. Specifically,
by Fred Gaede, Chief Creative Officer What’s your process for taking notes during a meeting? Do you use your smartphone or prefer a legal pad and pen? Maybe you would prefer to simply record the meeting and listen to it later.
by Randy Mitchell, Creative Director If you were a student in my marketing class back in 2009, I am deeply sorry. Like a fool I stood in front of you and babbled on about strategy, concepting, workflows, tactics and social. And somewhere
by Randy Mitchell, Creative Director The time: 10,000 years ago The place: Prehistoric Los Angeles The event: The very first marketing meeting A small group of Paleoindians is gathered around a rock. They are locked in a heated debate over a timeless marketing question:
by Fred Gaede, Chief Creative Officer In my previous blog we discussed the issue of allowing the abundance of easily accessible and reasonably priced stock images take control of the creative process. After jotting down your initial ideas, there is a
by Fred Gaede, Chief Creative Officer As a designer, I am the first one to raise my hand and say, “Guilty!” I have been guilty of letting the availability of stock images guide my creative instead of turning things around and