By Randy Mitchell “I hate social because my customers hate social. They’re engineers. They deal in facts, not fluff.” - Industrial Product Director “Social media is a popularity contest. We don’t need likes. We need leads.” - Entertainment Services Company Owner “Our products are SaaS.
By Randy Mitchell If you were a student in my marketing class back in 2009, I am deeply sorry. Like a fool I stood in front of you and babbled on about strategy, concepting, workflows, tactics and the emerging role of social. And
By Randy Mitchell The place: Prehistoric Los Angeles The event: The very first marketing meeting A small group of Paleoindians is gathered around a rock. They are locked in a heated debate over a timeless marketing question: “What should our tagline be?” The meeting
By Randy Mitchell You’re a reasonable marketing professional: smart, productive, and you have great taste in blogs. You work for a reasonable company: they have important programs, big plans, and they were wise enough to hire you. So, when your company’s leadership team
By Randy Mitchell Boomm works with many diverse technology companies. Some are clients others are partners. They come from multiple practice areas, including data management and marketing automation. And they range in size from startups to industry leaders. However, despite their many nuanced differences,
By Randy Mitchell There are far too many webinars in the world right now. In the last year alone, the use of webinars grew by 69% according to HubSpot. Chances are, you have two or three B2B webinar invitation emails in your
by Randy Mitchell, Creative Director Clichés are the curse of B2B campaigns. If you don’t believe it, pick up an industry trade publication and flip through the glossy pages. Or visit a trade association website and check out the digital ads. Most
by Randy Mitchell, Creative Director Here’s a promising sentiment for every creative out there: Your ideas can change the world. You simply have to share them with the right people. But where are the right people? Who can give your best ideas
Keeping digital assets organized and available can be harder that you think. by Fred Gaede, Chief Creative Officer “Can you send me that high resolution logo file again?” “But I emailed it to you only last week!” “I know, but I can’t find
by Randy Mitchell, Creative Director It’s the day of your big creative presentation and you’re about to take center stage. Are you nervous? Please. Everything is iced. The strategy is inspired, the budget is on the penny and the creative is exceptional.