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May 2019

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by Randy Mitchell, Creative Director Here’s a promising sentiment for every creative out there: Your ideas can change the world. You simply have to share them with the right people. But where are the right people? Who can give your best ideas the stage they need? It would be natural to assume your best shot at creative immortality is to work on mega brands, like Coca-Cola, Nike, Major League Baseball or McDonald’s. I have a different perspective, because I worked on all of those accounts. It looks impressive on a resume, but in reality, I was merely one of the huddled masses yearning to breathe free.  Those brand behemoths had no idea who I

Keeping digital assets organized and available can be harder that you think. by Fred Gaede, Chief Creative Officer   “Can you send me that high resolution logo file again?” “But I emailed it to you only last week!” “I know, but I can’t find it and I don’t have time to search for it. Please, can you just send it to me again?”  Sound familiar? Probably. Whether it’s locating the correct logo for your PowerPoint, the correct photo for your blog post, or the latest PDF of your product brochure, managing digital assets can be not only a hassle, but also a headache. While many major corporations may have an IT or marketing department that controls

by Kathryn Brill, Social Media and Content Marketing Specialist It’s a problem every marketer has faced at least once: how do we figure out where our traffic is coming from? Without this vital information, it’s difficult to tell which marketing programs are working, what audience you’re reaching, or where more lead generation efforts might be needed. Whether you’re serving links in ads you buy, in emails you send, or in social media posts, you may be getting traffic without knowing what’s driving it. However, pinpointing traffic sources can feel daunting. Especially for smaller marketing teams without the resources for data experts on staff, the world of digital media tracking and attribution seems

by Randy Mitchell, Creative Director It’s the day of your big creative presentation and you’re about to take center stage. Are you nervous? Please. Everything is iced. The strategy is inspired, the budget is on the penny and the creative is exceptional. You live for moments like this. Besides, the room is alive. The clients are geeked about the new program. In fact, their whole month has been leading up to this meeting. Then Darth Vader walks in. [caption id="attachment_6724" align="alignright" width="300"] Don't let Darth Vader throw you off your presentation game.[/caption] The chatter stops. Clients scramble madly for their chairs. Someone whispers, “I thought he was in China this week.” Darth Vader slashes his business card

by Randy Mitchell, Creative Director Creative awards season is looming. You know what that means. Agencies and clients alike will compile a shortlist of their finest work, compose “can’t-miss” entries, and fantasize about winning more shiny trophies than their competitors. The whole pageant might seem silly to outsiders, but the marketing world loves its awards more than ever. In fact, a recent Google search for “marketing awards 2019” produced 577,000,000 results.  This year you can enter competitions for interactive marketing, digital marketing, content marketing, event marketing, influencer marketing and countless other disciplines. At first, the endless list of awards shows seemed a little overwhelming, but as I scrolled through them all a wild

by Gary Mattes, CEO When my lovely wife, Lisa, agreed to marry this guy, she took on all but one task in the wedding planning. Boy, did I get it wrong! (That’s my task, not my choice for a wife.) The one task assigned to me was arranging the music for the reception party. She knew that I had strong opinions on music and “Celebration” by Kool & the Gang was not being played at my wedding. It had been played at every friend’s wedding for years. I arranged to meet with a couple of event DJs. One DJ had great playlists. He was somewhat of a musical dopplegänger to me and seemed