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August 2019

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Boomm B2B Marketing recently received two Summit Creative Awards for two brand campaigns. The Summit Creative Awards recognizes outstanding work by small and medium-sized agencies. There were over 4,500 entries from 25 countries in 2019. Boomm won a Gold Award for its work on a rebranding project for Magnetrol International, a global level and flow solutions provider. Magnetrol has over 85 years of innovation under its belt and a solid reputation. But the company wanted to refresh its brand messaging to focus customer attention on important values and stay top of mind for decision makers. Boomm crafted a new brand voice and vision, summed up in a simple tagline: Level Matters.

by Randy Mitchell, Creative Director The people have spoken. Sort of. Actually, they remained silent and the statement they made shook the world of B2B videoproduction. Today, up to 85% of social media videos are played with no sound according to Hootsuite. Consider the ramifications of that finding. It means only 15% of viewers are getting the message if your B2B video relies on a voiceover to tell the story. If you’re speechless right now, you’re not alone. But this movement was definitely coming, particularly when you consider today’s business environments. Many people watch B2B videos at their desk or in open offices, where common courtesy demands silent viewing. The real concern now is what

by Kathryn Brill, Social Media and Content Marketing Specialist Is social media really valuable? How can you prove social media ROI? These questions are on the minds of many clients. Before they invest money in a social media program, companies want to know that it will deliver. But measuring social value can seem like a slippery business. It’s not as easily tied to sales or revenue as many other marketing programs. Connecting the dots on social engagement and business benefits is complicated. And not everyone agrees on what makes for strong social media performance. Most of us have an instinct that social media is part of a great marketing strategy. But how

La Grange, IL., June 20, 2019 – Boomm B2B Marketing recently won two Hermes Creative Awards, recognizing excellence in marketing and communications from a large pool of international submissions. The agency’s social media and integrated marketing work received a Gold and Platinum Award, respectively. Both awards won by Boomm were for work with Magnetrol International, Inc., a global provider of level and flow instrumentation solutions. Social media strategy and management for Magnetrol received a Gold Award. Boomm crafted a week-by-week editorial calendar full of high-value content, ranging from promotional to educational, for three social networks. The informative, relevant posts increased community engagement with the Magnetrol pages and established a thoughtful social voice

by Randy Mitchell, Creative Director Clichés are the curse of B2B campaigns. If you don’t believe it, pick up an industry trade publication and flip through the glossy pages. Or visit a trade association website and check out the digital ads. Most of the approaches will seem blatantly obvious and sadly homogenous. Why does this happen? Because B2B topics are so difficult to explain and clichés offer an easy way out.  That fact hit home just one short year ago for the Boomm creative team. We were surveying the landscape before diving into a massive rebranding for an industrial client. Most of the B2B campaigns we saw featured the same four elements: Serious looking

by Randy Mitchell, Creative Director Here’s a promising sentiment for every creative out there: Your ideas can change the world. You simply have to share them with the right people. But where are the right people? Who can give your best ideas the stage they need? It would be natural to assume your best shot at creative immortality is to work on mega brands, like Coca-Cola, Nike, Major League Baseball or McDonald’s. I have a different perspective, because I worked on all of those accounts. It looks impressive on a resume, but in reality, I was merely one of the huddled masses yearning to breathe free.  Those brand behemoths had no idea who I

Keeping digital assets organized and available can be harder that you think. by Fred Gaede, Chief Creative Officer   “Can you send me that high resolution logo file again?” “But I emailed it to you only last week!” “I know, but I can’t find it and I don’t have time to search for it. Please, can you just send it to me again?”  Sound familiar? Probably. Whether it’s locating the correct logo for your PowerPoint, the correct photo for your blog post, or the latest PDF of your product brochure, managing digital assets can be not only a hassle, but also a headache. While many major corporations may have an IT or marketing department that controls

by Kathryn Brill, Social Media and Content Marketing Specialist It’s a problem every marketer has faced at least once: how do we figure out where our traffic is coming from? Without this vital information, it’s difficult to tell which marketing programs are working, what audience you’re reaching, or where more lead generation efforts might be needed. Whether you’re serving links in ads you buy, in emails you send, or in social media posts, you may be getting traffic without knowing what’s driving it. However, pinpointing traffic sources can feel daunting. Especially for smaller marketing teams without the resources for data experts on staff, the world of digital media tracking and attribution seems

by Randy Mitchell, Creative Director It’s the day of your big creative presentation and you’re about to take center stage. Are you nervous? Please. Everything is iced. The strategy is inspired, the budget is on the penny and the creative is exceptional. You live for moments like this. Besides, the room is alive. The clients are geeked about the new program. In fact, their whole month has been leading up to this meeting. Then Darth Vader walks in. [caption id="attachment_6724" align="alignright" width="300"] Don't let Darth Vader throw you off your presentation game.[/caption] The chatter stops. Clients scramble madly for their chairs. Someone whispers, “I thought he was in China this week.” Darth Vader slashes his business card

by Randy Mitchell, Creative Director Creative awards season is looming. You know what that means. Agencies and clients alike will compile a shortlist of their finest work, compose “can’t-miss” entries, and fantasize about winning more shiny trophies than their competitors. The whole pageant might seem silly to outsiders, but the marketing world loves its awards more than ever. In fact, a recent Google search for “marketing awards 2019” produced 577,000,000 results.  This year you can enter competitions for interactive marketing, digital marketing, content marketing, event marketing, influencer marketing and countless other disciplines. At first, the endless list of awards shows seemed a little overwhelming, but as I scrolled through them all a wild