If you blog or post a lot of content on your B2B website, it can be easy to forget all the steps to good SEO in your haste to keep the content rolling. But without optimizing for SEO, the effectiveness
PR practitioners, beginners and pros alike, benefit from journalists’ first-hand advice on pitching best practices. Boomm enjoyed a refresher course on a critical component of public relations strategies – media outreach – when our team attended the latest HARO Connects
Feel like your website needs an overhaul? In Boomm’s latest inFAUXgraphic, we look at five ways to tell when it’s way, way past time for an update to your B2B website design. Are there any others you would add?
So you’ve created your B2B social media marketing strategy—you know what you want to say in your posts, how you want to connect with your audience, and what content you plan to share. You’re on your way to a strong
Some days, we need a little marketing inspiration. How can we take our blogging to the next level? Is there an innovative way to generate more leads? What are other marketers doing to create solutions for their clients and take
Calls-to-action, or CTAs, are an essential part of every website—they draw in new customers, create conversions, and generate leads. But when you have a low click rate, failed conversions, or no new contacts, it feels like CTAs aren’t living up
The “big three” of B2B social media marketing—Facebook, Twitter, and LinkedIn—are well established and the ways they can boost your marketing are well documented. Almost every B2B marketer understands why it’s important to maintain a presence and have a strategy
What if there was a single tool that solved your content creation and maintenance problems? While there’s no such thing as a magic bullet, using an editorial calendar as part of your content marketing strategy does help with many common
Summer is intern season, and that means dealing with a whole range of personalities, work habits and expectations. Boomm's latest InFAUXgraphic looks at a few types of interns and how to help them work for you. What kinds of interns do
Last week, we looked at the three types of digital media: paid, earned and owned media. Here’s a quick refresher on each of these three types: Each of these types of media has advantages and disadvantages on their own, which is