5 Ways to Increase Website Lead Generation with Effective Calls-to-Action
Internet usage is growing rapidly and you need to be there when prospects are looking for the products and services that your company offers. Your corporate website may be the most important factor in your inbound marketing strategy, but digital marketing success requires more than just having a website. Once you’ve begun driving traffic to your website and engaging visitors with compelling content, you need to convert your visitors from prospects into sales leads. You can accomplish this by adding call-to-action (CTA) images and text across your website. The goal of a CTA is to drive a visitor to take a desired action, such as subscribing to you newsletter, downloading a free ebook
How to Use B2B Social Prospecting to Generate Sales Leads
As a B2B marketer, you already understand the importance of social media as part of your marketing strategy. With more than one billion monthly active users on Facebook, and more than 230 million monthly active users on Twitter, you know that there’s more potential than ever to use social platforms to get your company’s name out there, spread your content and draw more people to your website. That’s why smart inbound marketers also practice social media prospecting to discover untapped leads in social media. Social prospecting is the art of scouring the social web, identifying potential prospects, providing content to convert them into leads and getting those leads to your sales
New Lead Generation: 5 Ways to Create Irresistible Offers
“Yes” is one of the most powerful words in the human language. And if you think about all of the things that we do as b-to-b marketing professionals, it’s ultimately to get people to say “yes” to our offers. When an offer is exclusive, scarce or in high demand, it becomes more desirable. Whether you are offering a whitepaper, free trial or download, you can use these attributes to overcome a lead’s typical friction, doubt or concern. Why do these tactics work? Because people need to perceive the value of your offer to be greater than what you are asking for in return. The higher the perception of value, the more irresistible
B-to-B Internet Marketing: How to Nurture Leads with Email Marketing
According to industry research, 70% of your leads will end up buying something from you or one of your competitors, but they won’t do it right away! Companies that use B-to-B Internet marketing to build relationships with their leads over time have the greatest success in turning leads into customers by staying top-of-mind until the lead is ready to buy. Lead nurturing is the process of developing that relationship with your potential customer by sending targeted, relevant and valuable messages to them in a timely manner. The end goal is to get your leads to “raise their hand” and self-select into further engaging with your business. Here are some email marketing
B-to-B Internet Marketing: How to Convert Site Traffic into Leads
Using the first four blog posts in our B-to-B Internet marketing series, you should have already launched your blog, optimized your site for search engines and started promoting your content via social media. If it’s been several weeks, by now you should start to see a spike in traffic to your website. There's only one problem. All that traffic to your site isn't leading to any new business! People are visiting your site, but those visits aren't leading to new customers – or even new sales leads. So what do you do? Simple. Focus on conversion. Focus on converting more of your website visitors into sales leads. To do this, decide on a
How to Generate B-to-B Leads in the Digital Age
When it comes to lead generation, the tools of the trade – and your role in the process – are evolving rapidly in the digital age. You can no longer rely on pricey print ads and trade show booths to generate the B-to-B leads your company needs to succeed. Today, working closely with sales, creating valuable content and delivering it via online venues have become key components of lead generation success. In its Lead Generation: A Fundamental Flourishes in The Digital Age white paper, B-to-B states “The lead-gen process relies on multiple factors and, ideally, many channels. Like never before, marketing integration – using ever-more sophisticated tools and metrics along with sales/marketing
Focused on results? Focus on the bottom of the funnel.
At Boomm, we are thinking a lot about a recent BusinessWeek article by marketing guru Seth Godin, called “The unforgiving arithmetic of the funnel.” In it, he says you’re “lucky” if 1% of your target audience responds to your DM/ad/website/etc. Many marketers make the mistake in throwing more resources toward the top of the funnel, to attract an even bigger audience. After all, 1% of a trillion is better than 1% of 10 million…right? But it’s not. Godin says it’s far more effective to concentrate lower down in the funnel--on that 1% who showed interest, if only for a minute or two. We agree. Lead nurturing or drip marketing campaigns can keep that