What will $272 get you? One three-day pass to Lollapalooza, if you snagged it before they sold out. A decent dinner for two if your gastronomic bar is not set ridiculously high. Or, a qualified lead, if you're an average B2B
Internet usage is growing rapidly and you need to be there when prospects are looking for the products and services that your company offers. Your corporate website may be the most important factor in your inbound marketing strategy, but digital
As a B2B marketer, you already understand the importance of social media as part of your marketing strategy. With more than one billion monthly active users on Facebook, and more than 230 million monthly active users on Twitter, you know
“Yes” is one of the most powerful words in the human language. And if you think about all of the things that we do as b-to-b marketing professionals, it’s ultimately to get people to say “yes” to our offers. When an
According to industry research, 70% of your leads will end up buying something from you or one of your competitors, but they won’t do it right away! Companies that use B-to-B Internet marketing to build relationships with their leads over
Using the first four blog posts in our B-to-B Internet marketing series, you should have already launched your blog, optimized your site for search engines and started promoting your content via social media. If it’s been several weeks, by now you
When it comes to lead generation, the tools of the trade – and your role in the process – are evolving rapidly in the digital age. You can no longer rely on pricey print ads and trade show booths to
At Boomm, we are thinking a lot about a recent BusinessWeek article by marketing guru Seth Godin, called “The unforgiving arithmetic of the funnel.” In it, he says you’re “lucky” if 1% of your target audience responds to your DM/ad/website/etc. Many