By Randy Mitchell Here's a New Year's resolution for every marketer out there: Change the world in 2023. Believe it or not, it's entirely possible. And your ideas have the power to make it happen. You simply need to share them on
By Randy Mitchell There are some moments when the world of B2B does not make sense. Thankfully, these meltdowns are few and far between. I had one of them last week and I’m still reeling. My moment of madness happened because I
By Randy Mitchell If you were a student in my marketing class back in 2009, I am deeply sorry. Like a fool I stood in front of you and babbled on about strategy, concepting, workflows, tactics and the emerging role of social. And
by Randy Mitchell, Creative Director This summer I witnessed true genius take shape. For a few memorable weeks, the world’s greatest rebranding expert set up shop under my own roof. It was a wild, exhilarating and constantly surprising experience. In fact, I’m
by Patrick McAuley, President and Chief Strategy Officer This year’s Super Bowl mirrored every other in one respect – very few B2B brands invested in an ad for the big game. Squarespace was one of only two or three to buy
There comes a point in the life of every business when it feels like it’s time for a change. Whether this is because the current brand has been around for a while, the business has new offerings that don’t fit
What makes you stand out from the crowd? And why should a customer choose you, anyway? If you can’t answer these questions about your business, you won’t be able to convince potential customers that you offer the solution they need. An
Does your B2B brand strategy go beyond words? The look and feel of your website, ads, and product all speak volumes to your customer, and often send a stronger message than your copy or content. In the 1940s, consumer psychologist
How well do you know your target audience? You may understand the basic demographics of your customer base, but gaining a deeper understanding can take your marketing to the next level. There are many tools that can help grow your