For generations, America took pride in its reputation as the “great melting pot.” This was the country that welcomed refugees from around the world; a place that benefitted from the unique strengths of all cultures coming together. We even had an
The following story is true. Ridiculous, but true. The big presentation day dawned golden with promise. In the quiet northern Ohio town, the agency team met in the hotel lobby before heading off to the famous industrial client. “Better go through one
B2B marketers are common sense people. We like programs with structure, strategy, best practices, smart spending and measurable ROI. However, sometimes even solid B2B professionals lose their grip on reality. To prove the point, consider the following statistics from HubSpot: 95% of
His coworkers hated Artie, and for good reason. At first, everyone in the agency loved him because Artie seemed totally selfless. He only wanted to help get things done, and he was always hanging around, just in case. But over time, some
“This website is bland. It has no personality.” Recognize that criticism? You probably have heard it, said it, or at least thought it when visiting a B2B website. Who knows? It might even have been your own company’s site. With all due
There is a game B2B marketers around the globe play every day. The stakes are always high, the rules are never the same, the goals can change during the game, and it often takes months to determine a winner. The game
Have you ever watched YES? (We see you nodding, 368,000 Yankees fans.) How about the Magnolia Network? (We see you too, 170,000 Chip and Joanna Gaines fans.) Anyone binging on NFL Network? (Wow, you’re over 50 million strong, football fans.) Those networks are,
A major B2B program status meeting is about to start. Every key department is represented, including the C-Suite, Strategy, Analytics, Category Marketing, Sales, Logistics, Social Media, Programming, IT, Finance and Account Services. To underscore the importance of this cross-functional gathering,
What will AI ultimately mean to humankind? According to business leaders, social influencers, legendary intellects and emerging thinkers, AI will: Put an end to work Change the world more than anything else in history Amplify human intelligence Reinvent the way
In marketing, you rarely heard the phrase “on the job training.” This was because experienced marketing professionals were supposed to know everything necessary to perform at a high level. No questions asked. Theoretically, a full career’s worth of knowledge was gained