4 No-Cost Customer Research Hacks That Lead to B2B Value Proposition Insights
Marketers love a great brand story – especially those with a happy ending. It’s common for marketing books and blogs to showcase campaigns that broke out by expressing value propositions crystallized from deep consumer insights, ensconcing a brand’s reputation. Less frequently we hear about B2B value propositions, gleaned from customer research results, that helped write a brand’s success story. Think back to your college marketing courses – or as recently as the latest webinar you’ve attended. Professors and presenters trot out B2C case study staples. The Volkswagen Beetle “Think Small” campaign of the 1950s, which celebrated a demographic that didn’t need to express themselves through the size of their car. The
How to Use Social Media to Build Your B2B Brand
Looking for ways to build your B2B brand? You might want to pay special attention to your company’s social media efforts. Whether you’re just getting started on LinkedIn or are active on all of the major social networks, your company’s social media presence can impact your company’s reputation and enhance – or diminish – the brand you’ve worked so hard to create. In its 8 Ways to Build Your Brand Using Social Media white paper, Sysomos states that “More companies, whether they are B2B or B2C, start-up or enterprise, are integrating social media into their overall marketing plans and dedicating a line in their budgets for resources like monitoring tools and community