Social networks like Twitter make it easier than ever to connect with customers and prospects. Once you have launched your Twitter presence, begun posting interesting status updates and started networking with other Twitter users, the final step in your B-to-B Twitter strategy is communicating with other users who are publicly promoting your company – or sending you private direct messages. Communicating with Other Users Using Twitter to promote your company and its products – and get readers to visit your company’s website – is the basis of all communication on Twitter. But there are other ways that you can use your B-to-B Twitter account to communicate – and connect – with other users.

Using the first two blog posts in our B-to-B Twitter series, you should have already created a Twitter profile for your company and begun posting interesting tweets. Now, you need to begin building an audience for your company on Twitter. Connecting with Other Users on Twitter Being “social” is the key to social media success. So, it’s important to be as polite and responsive to people on Twitter as you are in all other aspects of your business. To see who is talking about – or trying to interact with – your company, click the @ Connect link near the upper left corner of your Twitter profile. This will display a list of all

In last week’s blog post, we showed you how to create a branded B-to-B Twitter profile for your company. This week, we’re going to explain how you can build engagement on Twitter by posting interesting status updates. The Importance Creating Engagement on Twitter To create an audience who will see – and hopefully share – the information your company posts on Twitter, you will need to find other users to “follow.” To start engaging with other users, look for thought leaders in your industry and follow them. If you’re not sure who to follow, use Technorati to find thought leaders and begin building relationships with them. (This is also a good way

Blogging and social media are a big part of today’s daunting new marketing world. That’s why more B-to-B companies are adding the microblogging site Twitter to their marketing strategies. Whether you’re looking to generate new sales leads or get more business from your current customers, a B-to-B Twitter account can help you reach your marketing goals and objectives. According to a 2010 study by Edison Research, more than half of active Twitter users follow companies, brands or products on social networks, 79% of US Twitter users are more likely to recommend brands they follow and 67% of US Twitter users are more likely to buy from brands they follow. With stats like

Social networks like Facebook make it easier than ever to connect with customers and prospects. Once you have launched your Facebook business page, begun posting interesting status updates and started building an audience for your Facebook business page, the final step in your B-to-B Facebook strategy is networking and interacting with other users who can help promote your company on Facebook. Networking with Other Users Always remember that social media is supposed to be social. More importantly, interacting with others on Facebook is key to your success, because you need other users to “like” and share the content you post to receive the maximum marketing benefit (i.e., other users must “like” or share

Using the first two blog posts in our B-to-B Facebook series, you should have already launched your Facebook business page and begun posting interesting status updates. Now, you need to begin building an audience for your business page – and the information that you share there. Building an Audience on Facebook One of the key benefits of a Facebook business page is the ability to display your status updates in the Facebook Newsfeed; however, people must “like” your page before they can see your updates. To create an audience who will see – and hopefully share – the information your company posts on Facebook, you will need to find other Facebook users and invite

In last week’s blog post, we showed you how to create an effective B-to-B Facebook business page to generate sales leads for your company. Now, we’re going to explain how you can build engagement on Facebook by posting interesting status updates. The Importance of Posting Company Updates on Facebook While designing your business page and adding custom tabs are important, it’s worth noting that many people who “like” your page may never visit it again. That’s why posting status updates is the key to the success of your business page. Even if people who liked your page never return to it, you can still engage them by posting status updates that show

Digital marketing success requires much more than a corporate website. That’s why blogging and social media are taking a lead role in today’s brave new marketing landscape – and Facebook has become a marketing hot spot for B-to-B companies. Whether you’re looking to generate sales leads or expand your existing customer relationships, a B-to-B Facebook page can help buyers find you when they’re researching products and services. According to a 2011 marketing study by Penton Media, 90% of B-to-B marketers are active on Facebook. A 2012 survey by Mindwave Research also revealed that 61% of respondents who buy complex technical products are most influenced by communications with colleagues – and that