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Evolve your trade show presence with simple technology features.

In foodservice marketing, the National Restaurant Association show is the premiere event where thousands of buyers, vendors and the press descend on one of the busiest trade show floors in the business. It’s one of Boomm’s favorite annual events and it’s got us thinking of ways that our clients can evolve their trade show presence, and stand out from the pack, using simple, affordable technology features. Here are a couple of ideas you can easily put in place to enhance your trade show presence:

  • Pre-show outreach – before you even head to the event, reach out to your prime customers to set up appointments or announce your booth presence. Contact the show for attendee lists and upgrade your message to feature online postcards, mailable videos or interactive surveys and contests.
  • Post, tweet and connect – during the show, make regular announcements or even run a “special” to drive traffic to your booth. Follow Twitter hash tags for the show to find and interact with attendees.
  • Replace brochures – You’ll likely be bringing brochures and samples to hand out to attendees. Consider using an iPad to replace some of those materials with digital showpieces. You can also develop an app (it’s easier than you might think) that visitors to your booth can download to their own mobile devices and take with them.

Planning to attend or exhibit at the NRA show this May? Send us a note, and let’s get together to share ideas!