by Randy Mitchell, Creative Director It’s the day of your big creative presentation and you’re about to take center stage. Are you nervous? Please. Everything is iced. The strategy is inspired, the budget is on the penny and the creative is exceptional.
by Randy Mitchell, Creative Director Creative awards season is looming. You know what that means. Agencies and clients alike will compile a shortlist of their finest work, compose “can’t-miss” entries, and fantasize about winning more shiny trophies than their competitors. The whole
by Gary Mattes, CEO When my lovely wife, Lisa, agreed to marry this guy, she took on all but one task in the wedding planning. Boy, did I get it wrong! (That’s my task, not my choice for a wife.) The one
by Randy Mitchell, Creative Director This summer I witnessed true genius take shape. For a few memorable weeks, the world’s greatest rebranding expert set up shop under my own roof. It was a wild, exhilarating and constantly surprising experience. In fact, I’m
by Kathryn Brill, Social Media and Content Marketing Specialist The end of the year is fast approaching, which can only mean one thing. No, not holiday food—planning your content marketing for 2019. This crucial activity involves budgeting, taking stock of the
by Randy Mitchell, Creative Director If you’re a sensitive creative, please skip over the next sentence because I am going to use a four-letter word. That offensive term is spec. Sorry. I’m blushing too. Spec creative is essentially speculative conceptual work that
by Fred Gaede, Chief Creative Officer “If I had more time, I would have written a shorter letter.” You’ve likely heard this quote before. And while its origin may be under dispute, its underlying truth is not. Keeping your communications short
by Jeff Andrews, VP Client Services We live in a world filled with video. It’s been a staple in B2C for years. Is it time for you to consider video in your B2B world? You bet. Why B2B Videos? Videos provide a snapshot
by Randy Mitchell, Creative Director I am about to violate a sacred rule. I’m going to give you a look behind the curtain of the agency world. What is the clandestine topic that is such a taboo? B2B Marketing RFP development. Specifically,
by Randy Mitchell, Creative Director “RFP stands for really frustrating process.” That’s an opinion voiced by clients and agencies alike, and their vexation is understandable. The marketing RFP process, particularly the on the B2B side, is an inexact science. It’s a complex,