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By Randy Mitchell   The question still haunts me.   It was the 4A’s annual Career Day, an event that brought hundreds of aspiring advertising professionals into Chicago.   I was on the portfolio panel with three other agency creatives. Surrounding us was a wall of eager college seniors, all ready to shove their portfolios into our chests. (Remember physical portfolios? They could do some serious damage.)   Just before the eagerly anticipated Portfolio Review, the floor was opened for questions from the students. Most of the inquiries were directly related to finding a job: where to look, who to contact, what to say, what to show in the portfolio.   Then, a quiet student from Indiana University asked us

By Randy Mitchell   There are far too many webinars in the world right now.   In the last year alone, the use of webinars grew by 69% according to HubSpot. Chances are, you have two or three B2B webinar invitation emails in your inbox right now.   On the flip side, there are far too few excellent webinars to satisfy our content-hungry world.   We don’t need a data point to prove that one. If you recently wasted an hour enduring a bad B2B webinar, I’m afraid you will never get that time back.   Which brings us to the question marketers everywhere are asking: How can we rise above the noise and create a webinar that people will

By Randy Mitchell   “See you back here in a couple of weeks.” That was what we said to each other as we left the office on the morning of March 16, 2020. And we sincerely meant it. That “quick return” theory was the first wrong belief in a year that was full of them. But it was also a rather small miscalculation in the grand scheme of things. Thinking back on the last twelve months, I am still astonished at how many longstanding professional marketing beliefs were challenged and ultimately changed. These were the rocks of our profession, and they were rocked to their foundations. Let’s consider some of those long-held beliefs and how a better

by Randy Mitchell, Creative Director For a few memorable years, my office spanned the great divide. I’m not talking about the Grand Canyon or even Triple Divide Peak in Glacier National Park. Oh no, this geographic rift was far more monumental. I worked directly on the borderline between B2C and B2B. In those days, my agency offered both B2C and B2B services, and my office marked the separation line between the two groups. In fact, I was the only individual on staff that worked on both B2C and B2B accounts, so I saw the best and worst of the two worlds. It was a tumultuous time. One moment we were concepting a fashion insert