Are you feeling grateful at this moment? If not, we certainly won’t blame you. There’s not a lot of thankfulness in our world right now. Political parties, governments, religions, entertainers, sports teams and even educational institutions all seem to be at
You wanted to work on Nike. Or Coca-Cola. Or Apple. You wanted to create commercials with A-listers like Snoop Dogg, Tina Fey, Peyton Manning and Aubrey Plaza. And you wanted to win so many awards that those celebrities would ask for your
Thanksgiving is a wonderful concept. Family and friends gather, they share good food and gratitude, and everyone goes home happy and satisfied. However, like many great concepts, it sometimes falls flat in the execution. Thanksgiving has become the dreaded day when some
Boomm celebrates Halloween in a big way. One year, we held a scary story contest that resulted in some remarkably imaginative entries. Another year, our CEO Gary Mattes created a lighted sign that eerily glowed “BOO,” until the letters “MM” illuminated
Every year around this time the insanity begins. The first emails arrive proclaiming, “Call for entries.” The account and creative teams heatedly debate over which campaigns might impress the judges. The agency president frets over winning more trophies than her competitors.
The marketing profession has become obsessed with the idea of storytelling. Marketing channels have essentially become modes of storytelling. You’ll hear the desire for “good stories” used regularly in reference to content, videos, websites, social media, podcasts and even data. Marketing titles
By Randy Mitchell There are some moments when the world of B2B does not make sense. Thankfully, these meltdowns are few and far between. I had one of them last week and I’m still reeling. My moment of madness happened because I
By Randy Mitchell You’re a reasonable marketing professional: smart, productive, and you have great taste in blogs. You work for a reasonable company: they have important programs, big plans, and they were wise enough to hire you. So, when your company’s leadership team
by Randy Mitchell, Creative Director “Why don’t we make the stats into the story?” That was how the whole movement started. Some strategic visionary decided that marketing statistics were compelling enough to be the focus of entire campaigns. At the time, this thinking