If you blog or post a lot of content on your B2B website, it can be easy to forget all the steps to good SEO in your haste to keep the content rolling. But without optimizing for SEO, the effectiveness of your content is degraded and the goals of great content become harder to accomplish. This SEO checklist is designed to help you make sure you’ve covered all your bases before your posts go live. Ask yourself these questions as you review your content: Did you choose a focus keyword? This is the foundation of good SEO. If you’ve written great content but haven’t built it around a focus keyword, its

What if there was a single tool that solved your content creation and maintenance problems? While there’s no such thing as a magic bullet, using an editorial calendar as part of your content marketing strategy does help with many common problems. An editorial calendar is an organizational system that lays out the dates, subjects, SEO keywords and other important information for your content throughout the year, such as social media posts, white papers, or blog posts. It’s created in advance, so it’s a plan for the future, not a list of what’s already been done. And it can make a content marketer’s life much, much easier. Here are a few issues

If you’ve searched for something on Google recently, your results might have included a widget at the top of the page that displayed some information related to your search. This widget is the Google Answer Box, and it appears on certain Google searches—usually, ones with definitional answers, such as “weather St. Louis” or “what is B2B marketing.” It contains a few lines of text about the topic, almost always pulled directly from a website, and a link to the website that it pulled the text from. Google hasn’t talked much about it, but the Answer Box seems designed to help searchers get the most out of results and find answers more

Boomm knows that business blogging can be challenging and time-consuming, and we’d like to help. So we’ve launched a new ebook, “Introduction to Business Blogging,” all about generating, optimizing and promoting blog content. This blog post, and the others in the series, are just a sample of what you’ll find in the ebook. Download it here! Blogs are all around us online, so when starting or growing a business blog, it might seem like a great idea to mimic the best practices of a successful or popular blog. But while blogging inspiration can be found anywhere, business blogs have different goals than blogs that provide entertainment or news. While sites like Gawker

Boomm knows that business blogging can be challenging and time-consuming, and we’d like to help. So we’ve launched a new ebook, “Introduction to Business Blogging,” all about generating, optimizing and promoting blog content. This blog post, and the others in the series, are just a sample of what you’ll find in the ebook. Download it here! Ever find yourself staring at a blank page, racking your brain for an interesting business blog post topic? Or letting weeks go by without updating your company’s blog because you don’t have time to write? Generating content often feels like the hardest and most time-consuming part of business blogging. There are some strategies that can make

Boomm knows that business blogging can be challenging and time-consuming, and we’d like to help. So we’ve launched a new ebook, “Introduction to Business Blogging,” all about generating, optimizing and promoting blog content. This blog post, and the others in the series, are just a sample of what you’ll find in the ebook. Download it here! Blogging is crucial to B2B marketing. It establishes thought leadership, generates leads, and can help get your website to the top of Google. Simply put, business blogging makes your marketing goals more achievable. But what are the essential elements that a B2B blog needs? Obviously, every blog is different and has to find its unique

Using the first two blog posts in our B2B website best practices series, you should be well on your way to helping your company get found online and improving the user experience on your company’s website. Now, it’s time for you to begin building compelling content for your website visitors. Content is one of the most important aspects of any website. With the rise of inbound marketing, content has become front and center in the minds of marketers. Content is also what search engines and people are looking for, what drives visitors to your site – and what turns prospects into leads. Here are seven best practices you can use to create great

If you’ve used Google recently, you’ve probably seen the newly enhanced listings that have begun to appear on your search results pages. These so-called “rich snippets” are the result of a new SEO ranking factor called Google Authorship. It’s easy to see that having this type of verified result for your company’s blog posts makes it more likely that people will click on your search engine result listings. In fact, a Google executive has stated that Google plans to give higher search engine rankings to content that is published by verified authors. To receive these types of SEO benefits, your company must set up Google Authorship. And the process begins with

Blogging platforms like WordPress and Blogger have made publishing content on the web easier than ever. Once you have developed a clear understanding of your business’ keywords and optimized your website for search engines, the next step in your B-to-B Internet marketing strategy should be to attract more visitors. Blogging and creating content like ebooks and webinars are powerful ways to help more of the right people find your business online. How to Think About Business Blogging When thinking about blogging, take off your hat as a marketing manager and instead try to think like a magazine publisher. The goal of your business blog should be to publish articles that are not promotional but