What qualities make for great B2B video marketing? A compelling story and strong visuals top the list. But in order for your message to be seen by the right audience, you need to adapt to the way the audience views
In a perfect world, every content creator would have the time and space to craft insightful, audience-targeted blog posts every week. But the reality is that time for creating content is limited, and most of us have to come up
If you blog or post a lot of content on your B2B website, it can be easy to forget all the steps to good SEO in your haste to keep the content rolling. But without optimizing for SEO, the effectiveness
What if there was a single tool that solved your content creation and maintenance problems? While there’s no such thing as a magic bullet, using an editorial calendar as part of your content marketing strategy does help with many common
If you’ve searched for something on Google recently, your results might have included a widget at the top of the page that displayed some information related to your search. This widget is the Google Answer Box, and it appears on certain
Boomm knows that business blogging can be challenging and time-consuming, and we’d like to help. So we’ve launched a new ebook, “Introduction to Business Blogging,” all about generating, optimizing and promoting blog content. This blog post, and the others in
Boomm knows that business blogging can be challenging and time-consuming, and we’d like to help. So we’ve launched a new ebook, “Introduction to Business Blogging,” all about generating, optimizing and promoting blog content. This blog post, and the others in
Boomm knows that business blogging can be challenging and time-consuming, and we’d like to help. So we’ve launched a new ebook, “Introduction to Business Blogging,” all about generating, optimizing and promoting blog content. This blog post, and the others in
Using the first two blog posts in our B2B website best practices series, you should be well on your way to helping your company get found online and improving the user experience on your company’s website. Now, it’s time for you
If you’ve used Google recently, you’ve probably seen the newly enhanced listings that have begun to appear on your search results pages. These so-called “rich snippets” are the result of a new SEO ranking factor called Google Authorship. It’s easy to