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By Randy Mitchell   “I hate social because my customers hate social. They’re engineers. They deal in facts, not fluff.” - Industrial Product Director   “Social media is a popularity contest. We don’t need likes. We need leads.” - Entertainment Services Company Owner   “Our products are SaaS. That’s a big investment. We sell to the C-Suite and they are not on Twitter.” - Technology Marketing Manager   “Social is for branding. Social is for buzz. Social is not for B2B.” - Food Ingredients Regional Sales Director   Sound familiar?   If you believe social media is a waste for your B2B marketing mix, you’re not alone. Many B2B decision makers are devout social haters because they think it’s not substantial, serious and it doesn’t drive

By Randy Mitchell   Boomm works with many diverse technology companies.   Some are clients others are partners. They come from multiple practice areas, including data management and marketing automation. And they range in size from startups to industry leaders.   However, despite their many nuanced differences, these technology companies have one trait in common. They all dream about getting their platforms into the Gartner Magic Quadrant.   If you’re not familiar with the Gartner Magic Quadrant, let me do my best to give you a creative person’s rudimentary definition. The Quadrant provides a graphical representation of where companies and their tools rank on a simple Cartesian grid. The Quadrant is influenced by key criteria such as “ability to

by Kathryn Brill, Social Media and Content Marketing Specialist The end of the year is fast approaching, which can only mean one thing. No, not holiday food—planning your content marketing for 2019. This crucial activity involves budgeting, taking stock of the successes and failures of the past year, and often, putting together an editorial calendar. These shiny documents often represent sincere hopes for the next year and a genuine desire to follow a strategic plan for content marketing. However, putting one together can be overwhelming, and frequently these calendars are abandoned quickly after hitting snags in the new year—or never used at all. But when used right, editorial calendars are some of the

by Kathryn Brill, Social Media and Content Marketing Specialist Every blog manager has one perennial problem: how to continue generating high-quality content on a regular basis. This problem is intensified for small content teams. If you’re anything like me, you often find yourself staring at your computer screen, knowing the company blog needs an update but not sure what to write. Many companies can afford to hire outside freelancers to keep their blog running smoothly, or have a huge network of potential guest bloggers to turn to. But for the rest of us, we have to look internally for solutions. Our companies are full of smart people with great insights into many

Every B2B marketer worth their salt knows that blogs are a great way to generate leads, create fresh content for your audience, and improve your search engine optimization. On the other hand, blogs are a very big undertaking. Many B2B companies are scared away from blogging because they feel like they don’t have enough content, are pressed for time, or have a small content team. But with a little planning and some savvy, B2B blogging doesn’t have to be so scary. Here are some tips on how to make blogging doable no matter your schedule, budget or team size. Make a plan. Don’t just jump in with both feet—get a plan together

by Randy Mitchell, Creative Director Greetings from Geekland. This is Randy, the video geek. In my previous blog article, I confessed that B2B video marketing doesn’t have to be dry. In fact, it can actually rock, which is welcome news for marketers and viewers. Today, I have another heartfelt confession and another video that’s worth a look. CONFESSION #2: FREEDOM CAN BE DECEPTIVE I used to be a broadcast producer and it had an unusual effect on my thinking. During those days, I experienced life in 30-second intervals. That was the length of the TV commercials I worked on, and there was absolutely no wiggle room. Consequently, I began to think of every story in terms

B2B content marketers wear many hats, from “writer” to “social media guru” to “lead generator.” One of the more intimidating things that content marketers are called upon to do is editing. Depending on your experience, editing may feel like a daunting task. But with a little practice and the right mindset, you’ll be well on your way to being a confident, effective editor. Put On Your Editor Hat If you’re not used to thinking like an editor, you might need to adjust your thinking before putting red pen to paper. One major characteristic that good editors have in common: they’re bold. As an editor, your role is to protect the story and

What qualities make for great B2B video marketing? A compelling story and strong visuals top the list. But in order for your message to be seen by the right audience, you need to adapt to the way the audience views video. And increasingly, much of the audience is viewing the video with the sound turned off. Over the past couple years, Facebook has become a major platform for video, hosting upwards of 8 billion views per day. But new research shows that as much as 85% of all video watched on Facebook is watched with the sound off. This behavior is encouraged by Facebook’s platform design. As a Facebook user scrolls

In a perfect world, every content creator would have the time and space to craft insightful, audience-targeted blog posts every week. But the reality is that time for creating content is limited, and most of us have to come up with business blog ideas on tight deadlines. What can you do when your inspiration is low but you need to write a post quickly? Here are a few places to find business blog ideas: Check out what people are talking about on Twitter or Facebook. A surefire way to create content that will appeal to your audience is to write about something that’s currently on your audience’s minds. If you see

If you blog or post a lot of content on your B2B website, it can be easy to forget all the steps to good SEO in your haste to keep the content rolling. But without optimizing for SEO, the effectiveness of your content is degraded and the goals of great content become harder to accomplish. This SEO checklist is designed to help you make sure you’ve covered all your bases before your posts go live. Ask yourself these questions as you review your content: Did you choose a focus keyword? This is the foundation of good SEO. If you’ve written great content but haven’t built it around a focus keyword, its